Zed Announces Mobile Content Partnership with Universal Pictures At CTIA

Zed Announces Mobile Content Partnership with Universal Pictures At CTIA

Movie Fans Will Enjoy Snippets From Popular Movies Including Role Models, Knocked Up and Animal House

DENVER, April 1 /PRNewswire/ -- Zed, the world's leading mobile content company in terms of revenue and geographical presence, today announced a new partnership with Universal Pictures Digital Platforms Group to develop mobile content with memorable moments and classic quotes from Universal Pictures' films. The exclusive agreement leverages Zed's U.S. mobile-distribution capabilities to create new revenue streams for the studio through the creation of voicetones, ringbacks, and wallpapers derived from numerous popular movie titles including Role Models, Knocked Up, Forgetting Sarah Marshall, Dazed and Confused, The Fast and the Furious, The Breakfast Club, Sixteen Candles and Animal House.

"Moviegoers always remember their favorite scenes and quotes from a film. Now, Zed will bring their favorite iconic images and quotes to the mobile phone to enjoy wherever they go," said Calvin Lim, Director of Sales & Channel Support, Universal Pictures Digital Platforms Group.

Zed offers partners distribution and marketing capabilities across the entire mobile value chain. Starting today, Universal Pictures content will be available through all U.S. carriers on and off-deck storefronts as well as through Zed's direct-to-consumer offerings including RingToneJukeBox.com and the widely popular on-deck application RealTone JukeBox and WallPaper JukeBox.

"Consumer interest and awareness about personalizing phones is at an all-time high. We expect unique content, such as classic movie lines, to be especially popular as people are willing to get more creative," said Brian Casazza, regional director for Zed, North America and Australia. "Zed has been in the mobile entertainment business for nearly 10 years in the U.S. and we're pleased to continue working with premiere partners like Universal Pictures to bring its content to everyone who wants to distinguish their phone."

About Zed

Zed develops and markets entertainment and community products and services for mobile and the Internet. The company is the leading mobile value-added services (MVAS) player in the world in terms of revenue and geographical footprint. Zed operates in 54 countries, including Europe's largest markets, USA and China and holds agreements with 130 wireless operators all over the world.

Zed has more than ten years experience in the digital entertainment industry and holds a portfolio of more than 200 games including 3D, online multiplayer, casual, arcade, social, educational and skill games. The catalogue of Zed Games is updated monthly with games compatible with the majority of handsets on the market. The company creates its games based on the latest technologies such as Java, Flash, Brew and Symbian and they are available in seven languages. The company holds four R&D centers in Spain, USA, Russia and China.

For more information visit: www.zed.com

About Universal Pictures Digital Platforms Group

Universal Pictures Digital Platforms Group (UPDPG) is responsible for global digital product development, production, licensing, distribution, and growth strategy for the extensive catalogue of Universal's properties across new and emerging digital platforms, including mobile, video game consoles, personal computers, and other portable devices. The group has a worldwide mandate to help shape the digital future of Universal Pictures.

Universal Pictures Digital Platforms Group is a unit of Universal Studios Home Entertainment and Universal Pictures. Universal Pictures is a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

Source: Zed

CONTACT: Jaclyn Ruckle, Zed PR Team of Weber Shandwick Worldwide,
+1-425-452-5400, jruckle@webershandwick.com

Web Site: www.zed.com

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