Interactive Television Delivers Incremental Viewers, Upgrades, and T-commerce: ActiveVideo Deployment Results Show Measureable Revenue Contribution for Cable Ecosystem

Interactive Television Delivers Incremental Viewers, Upgrades, and T-commerce: ActiveVideo Deployment Results Show Measureable Revenue Contribution for Cable Ecosystem

WASHINGTON, April 1 /PRNewswire/ -- ActiveVideo Networks(TM) today announced that measurement of audience viewing and usage habits from field deployments shows how interactive television is finally generating new revenue for cable system operators and programmers.

The data, which has been collected from announced and unannounced ActiveVideo(R) markets in the United States, indicates that reach, frequency and engagement are increasing at ActiveVideo-enabled TVs, including: previewing and upgrading to new levels of service; initiating and completing home shopping purchases; and laying the foundation for advertising opportunities through a pattern of consistent use. The data was announced in conjunction with ActiveVideo's presence (Booth #1423) at The Cable Show at the Washington Convention Center.

"These metrics are important to our industry because they are visible proof of the value of interactive television within the media ecosystem," said Jeff Miller, president and CEO of ActiveVideo Networks. "The numbers show that when subscribers get the services they want, operators realize a significant return on their investments in interactivity. For the first time, we can prove that there is a clear and direct link between the deployment of ActiveVideo services and the bottom lines of operators and programmers."

Among the examples cited by ActiveVideo Networks are:
-- An increase in tier upgrades of 545% over traditional Web and
telephone ordering since the launch of an interactive TV preview
channel in late December;
-- Initiation of T-commerce sessions by approximately 10% of
ActiveVideo-enabled households and significantly increased sales
totals since the initial system launch of home shopping in the fall of
2008;
-- An average ActiveVideo session length of 14.7 minutes, 359% more than
the average online video view and 46% more than the average Hulu view;
and
-- Usage on more than 47% of applicable set-top boxes across all
ActiveVideo-enabled households during 2008.

"The key points are that subscribers are engaging with ActiveVideo on a daily basis, and that they are taking advantage of services that make money for operators and programmers when those services are available," said Michael Taylor, senior vice president, business development for ActiveVideo Networks. "Our customers and partners have been particularly impressed with the fact that transaction results from ActiveVideo are generally superior to Web, phone or premises-based interactive solutions."

The dramatic increase in tier upgrades follows the launch of a preview channel that includes content clips and other programming information, all of which can be navigated by the viewer's remote control. A one-click "order" button expedites the ability of subscribers to upgrade to the new service level. During the first 14 weeks of the campaign, ActiveVideo-enabled households upgraded at an annualized rate of 2.3%.

Home shopping and T-commerce (television commerce) have seen similarly positive results, averaging approximately two visits per unique viewer, despite a strict requirement that only sessions of 20 seconds or more are counted. During the order process, 22% of ActiveVideo subscribers who arrive at the "Log in" page and 45% of ActiveVideo subscribers who log in complete their transactions.

ActiveVideo immerses viewers in an engaging Web-to-TV experience that combines Web video, Web 2.0 functionality and traditional television. With ActiveVideo, viewers can navigate a completely interactive environment of both linear and broadband programming including rich interfaces and graphics optimized for TV and remote control navigation; social networking; personal media; niche content; and actionable targeted advertising. ActiveVideo uses intelligent MPEG streaming to deliver the Web 2.0 experience to any digital cable set-top box or broadband-connected CE device.

About ActiveVideo Networks

ActiveVideo Networks(TM) provides programming and technology that infuse television with Web content and interactivity. Based on standard Web authoring and delivery technologies, the company's ActiveVideo(R) Distribution Network simply and inexpensively enables expanded programming, navigation and advertising possibilities, allowing viewers to define and share TV experiences. ActiveVideo combines Web-based media and targeted, clickable advertisements with the high-quality video, immediate responsiveness and remote control navigation of television for uniform interactivity across all digital set-tops and Web-connected televisions. ActiveVideo Networks is based in the heart of Silicon Valley, with offices in Los Angeles, Baltimore, Beijing and the United Kingdom. For more information, visit www.activevideo.com.

Source: ActiveVideo Networks

CONTACT: Paul Schneider, +1-215-702-9784 (Office),
+1-215-817-4384(mobile), pspr@att.net

Web Site: http://www.activevideo.com/

-------
Profile: intent