OSCAR MAYER Launches Sabor de Mama Recipe Contest Featuring the Participation of Television Personality Maggie Jimenez

OSCAR MAYER Launches Sabor de Mama Recipe Contest Featuring the Participation of Television Personality Maggie Jimenez

Hispanic community invited to share their favorite OSCAR MAYER recipe by visiting sabordemama.com

MADISON, Wis., April 15 /PRNewswire/ -- It's no secret that Hispanics have embraced the American hot dog. Whether you are in a plaza in a small town in Mexico or taking a stroll in the streets of Colombia, the hot dog is now widely enjoyed. And for many Hispanic families living in the U.S., it's evolved into much, much more -- an ingredient for their traditional meals. To celebrate its heritage, Oscar Mayer, America's favorite hot dog brand, announced today the launch of the Sabor de Mama recipe contest. Hispanic families, who are putting their own Latin twist on this American classic, are encouraged to participate. Teaming up with Oscar Mayer to find the best recipe is television personality and food expert Maggie Jimenez.

Beginning April 15 through June 1, Hispanic consumers can log on to sabordemama.com for a chance to win by sharing their favorite traditional recipe featuring the quality of Oscar Mayer hot dogs and why it's special to the family. The web site, featuring Jimenez, showcases exciting Oscar Mayer hot dog recipes the popular TV host created especially for the program. Recipe ideas range from breakfast to kids snacks.

"My favorite hot dog memory is when I was a child growing up in Mexico, and I visited my grandmother's home. She had the perfect hot dog recipe that she would prepare for us every time," said Maggie Jimenez, host of Telefutura's cooking show Que Sabor!. "Oscar Mayer Sabor de Mama allows me to share my passion for cooking through the recipes I created for this program, and which I invite Hispanic families to try."

One lucky Oscar Mayer Sabor de Mama winner will receive $5,000 and the opportunity to join Jimenez at an event to showcase his/her winning recipe. The winner will also enjoy an exclusive photo shoot with Jimenez to be featured in Kraft fall issue of comida y familia magazine.

"Oscar Mayer recognizes that Hispanics cherish family mealtime and take pride in serving quality traditional meals," added Samantha Gammell, senior associate brand manager, Oscar Mayer. "Maggie's long history of bringing easy- to-prepare quality recipes to the community embodies Oscar Mayer Sabor de Mama recipe contest. We want the Hispanic community to share the many ways Oscar Mayer hot dogs are incorporated into their traditional family recipes."

In addition to creating Oscar Mayer recipes, Jimenez will participate in grassroots events and be featured in the online and in-store promotion of the campaign. For Oscar Mayer Sabor de Mama, Maggie will also reveal the secret of her grandmother's traditional hot dog recipe that has been part of her family for years.

To make your recipe a winning Oscar Mayer recipe, view Maggie's recipes or get additional information on how to enter, go to sabordemama.com.

ABOUT KRAFT FOODS:

Kraft Foods (http://www.kraftfoodscompany.com/) makes today delicious in 150 countries around the globe. Our 100,000 Kraft Foodies work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles a day. Kraft Foods (NYSE:KFT) is the world's second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and Ethibel Sustainability Index.

Contact

Brenda Mendoza
The Vidal Partnership
(646) 356-6614

Source: Kraft Foods Inc.

CONTACT: Brenda Mendoza, The Vidal Partnership, +1-646-356-6614, for
Kraft Foods; or Sydney Lindner, Kraft Foods, +1-608-285-6820

Web site: http://www.sabordemama.com/
http://www.kraftfoodscompany.com/

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