New Radio Heard Here Spots Hit the Airwaves

New Radio Heard Here Spots Hit the Airwaves

Eight Original Radio Spots Emphasize the Medium's Personal and Emotional Connection with Listeners

NEW YORK, April 7 /PRNewswire/ -- Radio Heard Here -- the comprehensive, multiplatform, multiyear campaign formed by a partnership between the National Association of Broadcasters (NAB), Radio Advertising Bureau (RAB) and HD Digital Radio Alliance -- released eight new radio spots. Designed to air across all radio station formats, the spots underscore radio's ubiquitous role in our everyday lives.

The far-ranging creative -- including two original Spanish language spots that emphasize radio's strong bond with the Hispanic community -- will reach more than 700 FM HD stations and over 900 FM/AM stations across the country. The spots are available for download at www.radioheardhere.com as well as www.hdradioalliance.com.

"Radio's accessibility, content diversity and personality make it an essential part of the weekly routine for 93 percent of Americans," said David Rehr, president and CEO of NAB. "Each spot brings to life the different ways radio connects with 235 million weekly listeners."

The ads "Moving Business" and the Spanish language "Every Dollar" speak to the campaign's efforts to engage the advertising community in dialogue about radio's continued relevance and value. The copy focuses specifically on the message that radio is a cost-effective medium for advertisers.

"The next generation of Radio Heard Here spots reflects the marketing efficiencies of strategic and creative radio commercials," said Jeff Haley, president and CEO of the RAB. "In today's advertising climate it's more important than ever for our industry to remind marketers that radio advertising is an ideal solution to deliver their message to consumers."

Also available are Caitlin Crosby spots from the campaign's "New Music" series. The series is a collection of interviews featuring new artists expressing their affinity for radio -- both for its power to connect them with a nationwide audience and their personal experiences discovering new music on the radio. Crosby's first album, Flawz, debuts this spring on Blackledge Music.

For more information please visit www.radioheardhere.com.

About Radio Heard Here

Radio Heard Here, a partnership of the National Association of Broadcasters, the Radio Advertising Bureau and the HD Digital Radio Alliance, is a far-reaching, multiyear initiative designed to reignite the public's passion for radio. As it embraces and adapts to the arrival of new communications and entertainment devices, radio continues its integral and near-ubiquitous presence in American life. For more information, log on to www.radioheardhere.com.

Source: Radio Heard Here

CONTACT: Tai Foster of Radio Heard Here, +1-201-460-2839, Cell:
+1-914-882-3108, tfoster@mww.com

Web Site: http://www.hdradioalliance.com/
http://www.radioheardhere.com/

-------
Profile: intent