AT&T Launches Campaign to Plant Trees on Behalf of New U-verse TV Customers in California and Nevada

AT&T Launches Campaign to Plant Trees on Behalf of New U-verse TV Customers in California and Nevada

AT&T and Sundance Channel Partner in April and May in Celebration of Arbor Day and to Promote 'THE GREEN' Series on the Sundance Channel

LOS ANGELES, April 7 /PRNewswire-FirstCall/ -- AT&T* today is kicking off a campaign to celebrate Arbor Day and promote the Sundance Channel's "THE GREEN" series. For every customer in California and Nevada who purchases AT&T U-verse(SM) TV service in an AT&T retail store in April and May, AT&T and Sundance Channel will plant a tree in a national forest.

"At AT&T, we are committed to improving the communities where we and our customers live and work," said Ken McNeely, president, AT&T California. "Keeping America strong and moving forward is a responsibility we take seriously and we are proud to partner with Sundance Channel, a television network that has always been on the forefront of this issue. We are excited to give our customers a gift that will live for generations."

Customers who purchase AT&T U-verse TV during the promotion will receive a card printed on recycled paper in the mail from the Arbor Day Foundation notifying them that a tree has been planted on their behalf. The trees will be planted in a National Forest in celebration of Arbor Day.

"We're thrilled to partner with AT&T to encourage awareness about the environment and to give back to our communities," said Sarah Barnett, SVP Marketing and Branding, Sundance Channel. "Now, more than ever it is key that we protect our planet. We hope through this promotion that our viewers and AT&T customers will gain knowledge about what they can do to take responsible care of our environment."

Sundance Channel's "THE GREEN" series is television's first regularly scheduled programming destination dedicated entirely to the environment. Presented by Robert Redford, THE GREEN reflects the current tipping point in public awareness about ecological issues and the trend towards environmentally sustainable approaches to modern living.

"Investments in our people, infrastructure, communities and the environment can bring prosperity, growth and opportunity to hard workers, families and businesses and are top priority at AT&T," said Fred Devereux, regional president, AT&T West. "This is just one example of how we're incorporating sustainability initiatives within our business and the community."

AT&T U-verse TV, U-verse High Speed Internet and U-verse Voice services, which are all delivered over the AT&T's advanced Internet Protocol (IP) network, offer an alternative to cable and an unmatched experience for customers. AT&T U-verse brings together your TV, broadband, home phone and wireless services - all on one bill - with unique features that provide a new level of integration, convenience and control. AT&T U-verse TV ranked "Highest in Customer Satisfaction in the West Region," according to the J.D. Power and Associates 2008 Residential Television Service Provider Satisfaction Study(SM).

AT&T U-verse TV was one of the first video service providers to receive certification for its set-top boxes under the U.S. Environmental Protection Agency's (EPA) ENERGY STAR program for video providers. All deployed AT&T U-verse TV receivers - including those in customer's homes today without the ENERGY STAR label - exceed the efficiency requirements.

For more information on AT&T U-verse, visit https://uverse.att.com/.

For more information on Sundance Channel's "THE GREEN" series, visit http://www.sundancechannel.com/thegreen/.

Note: This AT&T release and other news announcements are available as part of an RSS feed at www.att.com/rss.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About Sundance Channel

Under the creative direction of Robert Redford, Sundance Channel is the television destination for independent-minded viewers seeking something different. Bold and uncompromising, Sundance Channel offers audiences a diverse and engaging selection of films, documentaries, and original programs, all unedited and commercial free. Launched in 1996, Sundance Channel is subsidiary of Rainbow Media Holdings LLC. Sundance Channel operates independently of the non-profit Sundance Institute and the Sundance Film Festival, but shares the overall Sundance mission of encouraging artistic freedom of expression Sundance Channel's website address is www.sundancechannel.com.

RAINBOW MEDIA HOLDINGS LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, Sundance Channel and VOOM HD Networks. Through IFC Entertainment, Rainbow Media also owns and manages the following: IFC Films, a leading distribution company for independent film; IFC Productions, a feature film production company that provides financing for select independent film projects; and IFC Center, a three screen, state-of-the-art cinema in the heart of New York's Greenwich Village. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company; Rainbow Network Communications, its full service network programming origination and distribution company; and 11 Penn TV, a company that manages Rainbow Media's NYC studios and post-production facilities.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation's fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2008, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE(R) magazine's lists of the World's Most Admired Companies and America's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

(C) 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

All other marks contained herein are the property of their respective owners.

Source: AT&T Inc.

CONTACT: Debbie Lieberman Rapoport of Fleishman-Hillard,
+1-323-762-1808, drapoport@attnews.us, for AT&T

Web Site: http://www.att.com/

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