Caillou Character Takes World by Storm

Caillou Character Takes World by Storm

CHAPPAQUA, N.Y., April 7 /PRNewswire/ -- Caillou has smashed cultural boundaries to become a massively successful, universal character. With ten million books and five million DVDs sold, eleven years on TV, and one million website visits per month, this energetic, curious little boy has proved to have broad international appeal.

Caillou's journey began in 1987, when the first book was published. Since then, Caillou has become a worldwide phenomenon and the star of a TV show seen in more than thirty countries. Kids identify with Caillou because he's just like them. His universal stories resonate with kids across the globe, for whom Caillou, his family and friends have become trusted pals. Caillou is the leading preschool brand in Spain, where one series DVD sold more than one million units; the number one preschool series on the top children's channel in Germany, Switzerland, and Austria; and the leading preschool brand in Portugal.

Books like Caillou My Book of Great Adventures, Caillou Where is Teddy?, Caillou ABC Train Puzzle Book, and Caillou My First Vacation Lift-the-Flap show the world through the eyes of a boisterous four-year-old. Kids identify with these realistic, timeless stories about everyday adventures and make-believe. They understand Caillou's emotions, too, whether it's pride in Caillou Makes a Snowman, being comforted by a teddy in Caillou Sleeps Over, or happiness in helping Daddy in Caillou Puts Away His Toys. All are published by Chouette Publishing, www.chouettepublishing.com.

In 2010, Caillou will celebrate ten years on TV in the U.S., with more than sixty-five episodes aired. On PBS Kids, Caillou averages 700,000 viewers per episode. Offered on Sprout VOD since 2005, it's had over fifty million orders. Now, twenty-six new shows with topical themes are in production.

Caillou is also popular online. At www.caillou.com, kids can play role-playing and imagination games. Preschoolers, parents, grandparents, and caregivers find activities, printables, screensavers and wallpaper, and can listen to Caillou songs. Caillou is also a top-five destination on www.pbskids.org.

Caillou currently adorns private label diapers at 6,200 CVS stores. In 2008, 600,000 Caillou books were given away with kids' meals at 1200 Chick-fil-A restaurants. In May 2008, Indiana Jones star Harrison Ford discussed Caillou with Jay Leno on NBC's "Tonight Show." Caillou tours have been produced in the U.S., Canada, Spain, Portugal, and Dubai.

Source: Chouette Publishing

CONTACT: Raab Associates Inc., +1-914-241-2117, info@raabassociates.com,
for Chouette Publishing

Web Site: http://www.chouettepublishing.com/
http://www.caillou.com/

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