MOVIELINE Re-Launches as Hollywood's Premier Entertainment Web Site

MOVIELINE Re-Launches as Hollywood's Premier Entertainment Web Site

HOLLYWOOD, Calif., April 14 /PRNewswire/ -- MOVIELINE, the acclaimed movie and entertainment magazine, announced today it has re-launched at Movieline.com as the premier entertainment site with the vitality and immediacy of a Hollywood blog coupled with extensive coverage of entertainment and pop culture. The fresh and irreverent site features all original content from the witty minds of a veteran editorial team bringing the cheeky new concept to life.

With their signature wry and informed wit, editors Seth Abramovitch, Kyle Buchanan and S.T. VanAirsdale, formerly of Defamer, have combined forces to launch Movieline.com. The site boasts daily and weekly features ranging from movie and television reviews and insider interviews to current and up-and-coming talent breaking stories.

"We've built our site to attract readers seeking the latest news about the entertainment industry, and to keep them with our humorous, modish perspectives," said Abramovitch.

The popular entertainment magazine originally began as a free Los Angeles listings guide in the mid-1980s and created a name for itself as an influential publication with a large and loyal cult following. By the 1990s, MOVIELINE was a national magazine known for its obsessive devotion to movies, legendary celebrity interviews and arch commentary about life in Hollywood. Movieline.com leverages this rich history in a new, relevant and fresh way.

"We are very excited to launch and bring back the iconic voice of MOVIELINE," said Jay Penske, MMC's founder and CEO, the parent company of MOVIELINE. "As a magazine, it was ahead of its time, as a new Web site, it will continue the tradition of well-informed entertaining content with an irreverent edge that connects with discerning audiences who appreciate its unique take on film, TV and pop culture. I'm particularly confident that Seth, Stu and Kyle will take the MOVIELINE brand to new heights with their innovative content, up-to-the-minute blogs, reviews and interviews."

Movieline.com is part of a portfolio of Web sites owned and operated by MMC. For additional information, please visit www.movieline.com or www.mail.com.

About MMC:

Mail.com Media Corporation (MMC) is a leading digital media company founded by Jay Penske in 2004. The company owns and operates a global multi-media platform incorporating the Mail.com email service and portal and a unique portfolio of lifestyle brands operating across multiple categories with exclusive content and premium events. The categories include entertainment, sports, news, finance, health, shopping and automotive. OnCars.com, Movieline.com, HollywoodLife.net, Young Hollywood Awards, The Style Awards, Behind The Camera Awards and Breakthrough of the Year Awards are all part of the MMC portfolio.

Source: Mail.com

CONTACT: Erika Bennett, +1-323-202-1058, erika.bennett@edelman.com; or
Erik Fairleigh, +1-323-202-1026, erik.fairleigh@edelman.com; or Mariana
Stanciu, +1-310-689-3282, mstanciu@hl.mail.com

Web Site: http://www.mail.com/
http://www.movieline.com/

-------
Profile: intent