Macy's to Serve as Sponsor of Fiesta Atlanta's Inaugural Fashion Event

Macy's to Serve as Sponsor of Fiesta Atlanta's Inaugural Fashion Event

First Annual Fashion show will celebrate Atlanta's Cinco de Mayo festival

ATLANTA, April 16 /PRNewswire/ -- Lanza Group, LLC, Atlanta's leading Hispanic marketing, PR & events firm, today proudly announced that Macy's will sponsor Fiesta Atlanta's inaugural fashion event. The 3rd Annual Fiesta Atlanta is an outdoor Cinco de Mayo festival that celebrates Latino culture, music and food. Fiesta Atlanta takes place on Sunday, May 3, 2009 from 10 AM to 7 PM at Centennial Olympic Park in downtown Atlanta. The inaugural Fiesta Atlanta fashion event will take place at Macy's Lenox Square Mall in Buckhead on Tuesday evening April 28th as part of Fiesta Atlanta week festivities.

"Fiesta Atlanta is a wonderful way for the community to come together and celebrate Cinco de Mayo," said Zayra Fosse, representative for Macy's. "Macy's is especially pleased to sponsor Fiesta Atlanta's first fashion show. We know it will be a day of great shows, great fun and great people, and we are thrilled to be a part of it. We look forward to showing the community what Macy's has to offer."

"You can't talk about fashion in Atlanta without talking about Macy's," said Ralph E. Herrera, President of Lanza Group, LLC said. "That's why we're so excited that they've chosen to sponsor our first fashion event. Their presence is a great way for Macy's to connect with the growing Hispanic community in the Atlanta region."

Fiesta Atlanta '09 events include continuous live performances by national and local artists, a children's stage, an artist's market, vendor booths offering free product samples and authentic Latino foods. For more information about Fiesta Atlanta '09, contact Mara Spiegel at (404) 350-0200 or MSpiegel@LanzaGroup.com or visit www.FiestaAtlanta.com.

ABOUT LANZA GROUP

Lanza Group, LLC is Atlanta's leading Hispanic marketing, PR and Events firm. Lanza Group provides a full-line of bilingual & bicultural services including Atlanta's top Hispanic events: Fiesta Atlanta, Fiesta Georgia and HABLA - Hispanic Achievement & Business Leadership Awards. Lanza Group's President, Ralph E. Herrera was named "Businessman of the Year" by the Georgia Hispanic Chamber of Commerce in 2008. For more information about Lanza Group visit www.LanzaGroup.com

About Macy's

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Offering distinctive assortments including exclusive fashion and home brands, Macy's stores are operated by four regionally based retail divisions - Macy's East, Macy's Florida, Macy's Central, and Macy's West - and an online store at macys.com.

MEDIA CONTACTS:
Lanza Group, LLC Macy's
Mara Spiegel Zayra Fosse
(404) 350-0200 (770) 913-4418
MSpiegel@lanzagroup.comzayra.fosse@macys.com

www.FiestaAtlanta.com
www.Macys.com

Source: Lanza Group, LLC

CONTACT: CONTACT: Mara Spiegel, Lanza Group, LLC, +1-404-350-0200,
MSpiegel@lanzagroup.com; Zayra Fosse, Macy's, +1-770-913-4418,
zayra.fosse@macys.com

Web Site: http://www.lanzagroup.com/

-------
Profile: intent