After New York City Opening, International 'be Berlin' Campaign Sets Sights on Istanbul and Other Global Cities

After New York City Opening, International 'be Berlin' Campaign Sets Sights on Istanbul and Other Global Cities

Campaign Precedes Festivities for the 20th Anniversary of the Fall of the Berlin Wall

BERLIN, April 3/PRNewswire/ --

- Symbolic "Bricks to Berlin" Art Exhibit Continues on With 'be Berlin'
Tour

Following three exclusive days of cultural events in New York City, the
city of Berlin announced today plans to next bring its international campaign
themed "be Berlin" to Istanbul (June), Copenhagen (fall) and other cities.
From March 31 through April 2, Berlin Partner GmbH, the marketing
organization for Germany's capital city, presented the "Berlin Days in New
York City" celebrating Berlin's cultural vitality and illustrating that
Berlin is "the place to be". The three eventful days featured Berlin's top
fashion designers, filmmakers, musicians and artists and drew scores of
industry professionals, media and guests to The New Museum.

The centerpiece of the globe-trotting "be Berlin" campaign, which
spotlights topics related to art, culture, science, business and urban life,
is a one-of-a-kind art exhibit called "Bricks to Berlin." The exhibit
features oversized Styrofoam "bricks" that were first signed and decorated by
New Yorkers at The New Museum and will now continue to Istanbul. A special
brick designed by artist Peter Max in New York, who was selected to design a
portion of the Berlin Wall 20 years ago, will remain integrated in the global
tour. Photos of the New York City "Bricks to Berlin" can be viewed at
http://www.be.berlin.de/newyork, where the public can also submit virtual
messages.

Ultimately, more than 1,000 bricks with messages and artwork from around
the world will be assembled at Brandenburg Gate in Berlin to recreate the
historic Berlin Wall. The bricks will then symbolically be torn down in a
one-of-a-kind reenactment resembling a huge domino-effect at the center of
planned ceremonies on November 9, 2009 to observe the fall of the Berlin
Wall. The "Bricks to Berlin" will also be commemorated in an upcoming photo
book.

More information about the "be Berlin" campaign, the "Bricks to Berlin"
art exhibit and where the tour is headed can be found at
http://www.be.berlin.de.

Berlin Partner GmbH
Corporate Communication/PR
Ludwig Erhard Haus
Fasanenstrasse 85
10623 Berlin
F: +49-30-39980-123
Christoph.Lang@berlin-partner.de
http://www.berlin-partner.de
http://www.be.berlin.de

Contact in New York City:
Crenshaw Communications
Jody Sunna
F: +1-646-484-4577
jody@crenshawcomm.com
http://www.crenshawcomm.com

Source: Berlin Partner GmbH

Berlin Partner GmbH, Corporate Communication/PR, Ludwig Erhard Haus, Fasanenstrasse 85, 10623 Berlin, F: +49-30-39980-123, Christoph.Lang@berlin-partner.de; Contact in New York City:
Crenshaw Communications, Jody Sunna, F: +1-646-484-4577, jody@crenshawcomm.com

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