Outdoor Channel Readies Viewers and Affiliates for Outdoor Activities with 2009 'Spring Fever' Sweepstakes

Outdoor Channel Readies Viewers and Affiliates for Outdoor Activities with 2009 'Spring Fever' Sweepstakes

Month-long Promotion Heats Up For April

Temecula, Calif., April 3 /PRNewswire-FirstCall/ -- Outdoor Channel (NASDAQ:OUTD), America's leader in Outdoor TV, today announced the launch of its second annual spring network promotion, Spring Fever 2009. The month-long promotional celebration will prepare Outdoor Channel's loyal base of viewers for the outdoor activities they've been looking forward to all winter, and help affiliates put some spring in the steps of their sales teams. More than 265 participating affiliates nationwide, representing more than 15 million subscribers, have signed on for this cross-platform promotion that will give viewers a chance to win cash and 125 daily prizes.

Viewers can log into www.outdoorchannel.com to participate and register for their chance to win everything from a five night casino package to spotting scopes and watches during Spring Fever 2009.

"Our Spring Fever promotion is one of the many creative ways we engage our viewers and support our local affiliates and their sales teams," said Denise-Conroy Galley, Senior Vice President of Marketing and Research, Outdoor Channel. "This year we have even bigger prizes and more cash to give away directly to viewers. It's a very exciting initiative that shows our commitment to celebrating all of the great outdoor activities that are showcased on Outdoor Channel."

Spring Fever 2009 offers outdoor enthusiasts a chance to win several grand prizes and daily prizes including:

Grand Prizes
-- 5 Night trip to the Silverton Casino Lodge in Las Vegas
-- 3 Night trip to Jackson Hole Wyoming
-- Tracker Pro 16 Fishing Boat

-- $5,000 Cash

Daily Prizes
-- Binoculars
-- Cajun Smokers and Injectors
-- Fishing Rods
-- Hunting Decoys
-- OveRx Sunglasses
-- Solar Powered Chargers
-- Spotting Scopes

-- Watches

Spring Fever 2009 presents affiliates with the perfect platform for digital sales, product offerings, staff training and local sponsor involvement. Outdoor Channel also provides marketing materials for each partner, including everything from taggable spots and tip vignettes to bill stuffers and radio scripts.

Outdoor Channel boasted nearly 145,000 consumer entries during Spring Fever 2008. Now it's time to spring into action with the numerous opportunities that Spring Fever 2009 has to offer!

About Outdoor Channel

Outdoor Channel is America's Leader in Outdoor TV, offering programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle. The network can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Outdoor Channel is operated by a wholly owned subsidiary of Outdoor Channel Holdings, Inc. (NASDAQ GM: OUTD). For more information about Outdoor Channel, please visit www.outdoorchannel.com.

Source: Outdoor Channel

CONTACT: Tom Hornish, Chief Operating Officer of Outdoor Channel,
+1-951-699-6991, ext. 104, thornish@outdoorchannel.com; or Investors: Brad
Edwards of Brainerd Communicators, Inc., +1-212-986-6667,
edwards@braincomm.com; or Media: Nancy Zakhary of Brainerd Communicators,
Inc., +1-212-986-6667, nancy@braincomm.com

Web Site: http://www.outdoorchannel.com/

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