SCI FI Partners With E1 Entertainment

SCI FI Partners With E1 Entertainment

LONDON, March 13/PRNewswire/ -- NBC Universal Global Networks today revealed a new five figure
sponsorship deal for its SCI FI channel's primetime schedule. As part of the
continued development and growth of the NBC Universal channel brands in the
UK, E1 Entertainment UK's forthcoming theatrical blockbuster Knowing has been
signed to sponsor fourteen nights of series and movies on the UK's only
dedicated science fiction and fantasy channel.

Brokered by Sky Media, the sponsorship will run up to and including March
25. SCI FI's in-house team has produced apocalyptic break bumpers and opener
and closer credits for wrap around primetime programming including hit series
Eli Stone and Medium, plus movies ranging from Edward Scissorhands to The
Prophecy. These titles reflect the movie's incredible special effects,
nail-biting action scenes and intriguing themes of prophecy and prediction.

"The sponsorship reflects the continued appeal of the SCI FI channel in
the tough economic climate," said Anthony Jarvis, Marketing and Commercial
Manager (UK) for NBC Universal Global Networks. "SCI FI offers a powerful,
mainstream solution for brands wishing to engage in an imaginative
environment. Knowing shares fantastically beneficial synergies with our
primetime content and its campaign is further validation of the effective
platforms NBC Universal Global Networks offers to advertisers."

SCI FI's audience of passionate early adopters, technology lovers and
entertainment fans gives advertisers a unique, compelling proposition - a
media value constant across all four of NBC Universal Global Networks
distinctive UK brands (SCI FI, Hallmark Channel, Diva TV & Movies 24). The
channel has recently attracted sponsorship from Disney Pixar's Wall-E and
Lionsgate Film's The Spirit, amongst other partners.

The SCI FI channel is currently available in the UK on Sky, Virgin Media
and Tiscali. A time-shifted service and an HD simulcast channel can also be
found on Sky. These additional outlets offer advertisers a comprehensive
platform package for the efficiency of their campaign.

Directed by Alex Proyas (I, Robot), Knowing will be released in cinemas
nationwide on March 25 and stars Academy Award(R) Winner Nicolas Cage
(Leaving Las Vegas). The movie is a gripping action-thriller of global
proportions about a professor (Cage) who stumbles on terrifying predictions
about the future and sets out to prevent them from coming true.

Source: Sci- Fi Channel

For more information contact Jane Muirhead, International Press and Publicity Manager for NBC Universal Global Networks on +44(0)20-7631-2951 or via email: Jane.Muirhead@nbcuni.com. Braben PR, Phone +44(0)207-566-2990, Chloe Nicholls chloe@braben.co.uk

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