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Friday, March 13, 2009

Fox Sports en Espanol Partners With Power Challenge to Redefine Soccer Experience for Fans

Fox Sports en Espanol Partners With Power Challenge to Redefine Soccer Experience for Fans

Top Spanish-Language Sports Brand Integrates 3D Soccer Game into Multimedia Platform

LOS ANGELES, March 13 /PRNewswire/ -- The country's top Spanish-language sports brand, Fox Sports en Espanol, is expanding the way fans interact with their favorite soccer teams by adding Power Soccer(R), a web-based, console- quality, multi-player soccer game developed by Power Challenge to its online, broadcast and advertising offerings. Power Soccer(R) was integrated into the Fox Sports en Espanol's website, foxsportsla.msn.com; the co-branded site can be found at foxsportsla.msn.com/virtual.

"This is a great win for both our users and advertisers looking to reach passionate soccer fans," says David Sternberg, General Manager and Executive Vice President for Fox Sports International. "Our broadcast space continues to grow in popularity around the globe and Power Soccer(R) allows us to bring viewers online to experience our great content and entertainment experiences, as well as drive online users who love soccer and gaming to our broadcast coverage."

Power Soccer(R) users build, personalize and play their own soccer teams in live head-to-head matches with other players around the globe. Users can join their favorite national and Premier League teams in the Power Soccer(R) Fan Zone, then play Championship Cups against other fans to earn trophies for their favorite teams.

"We're excited to work with Fox Sports en Espanol and expand the total soccer experience for users around the globe," said Johan Christianson, Chief Executive Officer of Power Challenge. "In the months ahead, we'll create unique tournaments that tie in with the real-world telecasts, giving users a unique possibility to follow the action on TV while also engage on the web."

With 240 million page views to date, the new online asset, Power Soccer(R), is expected to drive online usage significantly.

About Fox Sports en Espanol

Reaching more than 14 million cable and satellite households in the country, of which over 5 million are U.S. Hispanic Households, Fox Sports en Espanol is the leader in Spanish-language sports media. We feature premier soccer programming with exclusive coverage of the top leagues and tournaments in Latin America and Europe; coverage of Major League Baseball's regular season, League Championship Series, All-Star Game and World Series; championship boxing and UFC(R) and mixed-martial arts across four compelling media platforms. With more than 1,600 hours of live and exclusive programming, a robust web site brimming with streaming video, portable content from FSE Mobile and the Fox Sports en Espanol Magazine, we are and will continue to be the first name in the U.S. Hispanic sports space.

Fox Sports en Espanol is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by HM Capital Partners, LLC and News Corporation's (NYSE:NWS) Fox Sports International. For more information, visit Fox Sports en Espanol online at foxsportsla.msn.com.

About Power Challenge

Power Challenge (www.powerchallenge.com) is a leader in delivering console-quality multi-player and management sports games over the web. Fast- growing communities of users play over 100,000 head-to-head games a day against their friends or fellow users from around the globe. An early innovator of management games with Manager Zone (www.managerzone.com), Power Challenge has also built extremely high 3-D graphics in their online multiplayer games and is adding thousands of sports and gaming enthusiasts each day. The privately-held company is funded by Benchmark Capital and Balderton Capital and has offices in New York and Stockholm, with a development studio in Linköping, Sweden.


Source: Fox Sports en Espanol

CONTACT: Jennifer Serna, Fox Sports en Espanol, +1-310-444-8736,
Jennifer.Serna@fox.com, or Deanna Canedo, The Jeffrey Group, +1-305-860-1000,
ext. 130, dcanedo@jeffreygroup.com, for Fox Sports en Espanol

Web site: http://www.foxsportsla.msn.com/
http://www.foxsportsla.msn.com/virtual
http://www.powerchallenge.com/
http://www.managerzone.com/


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