Raycom and Swarmcast Deliver ACC Basketball Online

Raycom and Swarmcast Deliver ACC Basketball Online

First Ever Live Streaming of ACC Tournament for Raycom Sports in HD Quality

MINNEAPOLIS, March 17 /PRNewswire/ -- Swarmcast, the leader in live online sports video streaming, today announced that Raycom Sports partnered with Swarmcast to deliver an HD quality viewing experience of the Atlantic Coast Conference (ACC) college basketball tournament.

Raycom Sports streamed, within the ACC region, all 10 of their 2009 ACC Tournament games live online. ACC fans, at no cost, were able to watch nationally ranked teams including, North Carolina, Duke, Clemson, Wake Forest and Florida State compete in all rounds of the popular tournament (won by the Duke University Blue Devils).

Swarmcast's patented Autobahn HD streaming platform was utilized by Raycom Sports to provide an HD quality viewing experience that scales to reach an unprecedented number of collegiate basketball fans.

"We wanted our first foray into HD quality live streaming to be able to provide the highest quality viewing experience for our audience," said Colin Smith, VP of New Media & Distribution for Raycom Sports. "Raycom Sports is committed to quality and Swarmcast was the best solution to deliver an HD viewing experience with the flexibility of an open technology platform."

"Raycom Sports brings fans the best in college sports, and we were extremely excited to enable Raycom Sports to stream the ACC Tournament," said Kelly C. Egan, Senior Vice President of Business Development and Sales at Swarmcast. "Swarmcast fills a massive need for Raycom Sports by providing the technology and infrastructure to elevate Internet television to the next level."

Swarmcast's Autobahn HD platform

Swarmcast's Autobahn HD platform enables the richest user experience for the streaming of high definition live and on-demand internet television. It is used to deliver thousands of live sporting events to millions of viewers around the globe. Autobahn enables Raycom Sports to stream the highest quality most reliable live video feed available today.

About Raycom Sports

Raycom Sports is a leading independent sports marketing, event management and production firm. Raycom Sports is the television rights holder of ACC men's basketball and syndicated football telecasts. In addition, the company owns and operates events around the country including the Meineke Car Care Bowl in Charlotte and the LPGA Longs Challenge in San Francisco.

Raycom Sports' parent company Raycom Media, located in Montgomery, AL, owns and operates 44 television stations covering over 12 percent of the United States across 18 states.

About Swarmcast

Swarmcast, Inc. is a leading Internet television services powering the delivery of high-fidelity video over the Internet. Swarmcast's suite of delivery services enables leading broadcasters and publishers around the world to offer Internet television to millions of viewers, both live and on-demand. Delivering full screen, high quality video that sharpens to the best experience for each viewer without buffering or stalling. Swarmcast is an open platform and works seamlessly with ubiquitous rich media players, Microsoft Silverlight and Adobe Flash, and with best-of-breed content management systems. Swarmcast is redefining what is possible for Internet television for its clients including: Major League Baseball, TV Tokyo, Hupo TV and many other broadcasters around the world. For more information about Swarmcast, please visit http://www.swarmcast.com/

(C)2009 Swarmcast

Source: Swarmcast, Inc.

CONTACT: Peter Bradley, VP Business Development of Swarmcast, Inc.,
peter@swarmcast.com

Web Site: http://www.swarmcast.com/

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