AmberFin Appoints Jay Batista as President, Americas

AmberFin Appoints Jay Batista as President, Americas

LONDON, March 18/PRNewswire/ -- In a move that enhances its growth prospects, AmberFin today
announces the appointment of industry veteran Jay Batista as President of its
Americas operation. In this newly created role, Jay will drive the company's
business growth across the region. His remit includes responsibility for
sales, marketing and business development.

As a skilled and seasoned broadcast technology executive, Jay
brings a wealth of experience of both hardware and software systems to
AmberFin. Prior to joining the company, Jay was Vice President of Sales at
VCI Solutions. He has also held senior roles at Harris' Broadcast
Communications Division and California Microwave.

"AmberFin has the right technology at the right time, in line
with where the broadcast industry is heading," says Jay. "The company's iCR
platform solves some of the most complex challenges facing content owners and
broadcasters today. AmberFin iCR delivers the industry's best ingest
solution, and its strong methodology for transcoding and the creation of
value-added assets enhances the customer's ability to increase revenue
through re-purposing. I am thrilled that the company has chosen me to drive
the development of its business in the important American market."

"Our initial success and client adoption of our products shows
that there is strong potential for AmberFin iCR in the American market," says
Jeremy Deaner, CEO of AmberFin. "With Jay's extensive experience in driving
sales and growing business operations across a number of regions, we are
confident the company can continue to achieve its strategic growth objectives
across North America, while exploring new market opportunities."

AmberFin's US headquarters are located in Burbank, CA.

About AmberFin

AmberFin enables content owners to maximize the value of their TV, film
and video content, from capture through to distribution, while increasing
revenues, reducing costs, saving time and eliminating incompatibility issues.
AmberFin iCR, with four-time Emmy-award winning technology, plays a key role
in turning the content that owners have into the content their customers
want. As an open standard, future proof platform that digitizes and
transforms new and archived content, AmberFin iCR delivers the best quality
pictures at smaller file sizes across multiple delivery platforms, including
the Internet, VoD, TV, mobile and other small screen devices. AmberFin
already has 100s of iCR systems in the field, and is trusted by some of the
world's most prestigious companies including Sony, NBA, Turner Broadcasting,
BT, Channel 4, RTM and Warner Brothers, managing the digitization and
repurposing of their content.

Privately held by Advent Venture Partners, AmberFin is, headquartered in
Basingstoke, UK. More information is available at: http://www.amberfin.com

Editorial contacts
Kirstyn Langford (UK)
Hotwire for AmberFin
amberfin@hotwirepr.com
+44(0)207-608-2500

Jaime Tero (U.S.)
GBC for AmberFin
jaimet@gbc-usa.com
+1-415-989-9803

Source: AmberFin

Editorial contacts, Kirstyn Langford (UK), Hotwire for AmberFin, amberfin@hotwirepr.com, +44(0)207-608-2500; Jaime Tero (U.S.), GBC for AmberFin, jaimet@gbc-usa.com, +1-415-989-9803

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