Levi's(R) Brand and The FADER Present 'The Fort' in Austin, Texas March 18th - March 21st

Levi's(R) Brand and The FADER Present 'The Fort' in Austin, Texas March 18th - March 21st

This Year's Performers Include Little Boots, Flosstradamus, Francis & The Lights, Abe Vigoda and Rick Ross

For the first time ever all performances will be streamed live from Austin at Thefader.com

NEW YORK and SAN FRANCISCO, March 17 /PRNewswire/ -- The Levi's(R) brand and The FADER today announce the return of the anxiously-awaited LEVI'S/FADER FORT, a venue and event showcasing the best in emerging music in Austin this March 18 to 21. The stellar line up of acts performing this year include Little Boots, Flosstradamus, Francis & The Lights, Abe Vigoda, Rick Ross Holy Ghost!, Peter Bjorn and John, Blank Dogs, and many more special guests yet to be announced - a full line-up is forthcoming. Located in the center of downtown Austin, this year's LEVI'S/FADER FORT event marks the eighth year the Levi's(R) brand has partnered with The FADER in Austin.

In past years, the Levi's/FADER space in Austin has gained a strong reputation as the showcase for the best in music today and the ultimate hassle-free retreat for festival goers whether its morning, noon or late night. Designed as a haven for musicians looking to relax, the VIP areas are always packed with top acts and artists looking to unwind. New this year, Thefader.com will feature a live stream of all performances taking place at the Levi's/FADER Fort from Wednesday to Saturday. The live streams will be provided by KYTE, a universal digital media platform.

This year, Levi's/FADER Fort sponsors are providing an exciting arena for partygoers and industry professionals alike. Dell has signed on to sponsor the Bloggers Lounge at The Fort, a comfortable atmosphere offering free Internet for invited attendees; Skullcandy will display creative brand integration, hanging its branded headphones from a tree in an artistic installation created for attendees to take a listen to music curated by The FADER editorial staff; Shockhound, a one-stop, genre-spanning music site, will feature a MUSIC themed t-shirt installation of various products and bands available on their music destination platform; and Xbox will present the Xbox 360 Green Lounge featuring gamers in action with Rock Band 2, Halo Wars and Resident Evil 5. Additional sponsors this year include Southern Comfort, Anheuser-Busch, Ray Ban, Pepsi, and Guitar Center. Visitors will be able to visit "ROOM 501" of the ACE HOTEL, a preview to a co-branding relationship to be announced in the near future. As always, at 5:01 each day, the LEVI'S/FADER FORT will host the Levi's(R) 501 Happy Hour and give attendees a chance to win various prizes from sponsors.

By bringing a unique and vast array of musical performers and entertainers to the festival over the past eight years, the Levi's(R) brand and FADER have built a strong reputation for presiding over the "it" place to be in Austin. Past years have boasted performances by Lou Reed, Duffy, N.E.R.D., Amy Winehouse, Redman, The Good, The Bad And The Queen, Cold War Kids, The Decemberists, Ghostface, Lady Sovereign, Snow Patrol, Editors, Twilight Singers, Gomez, Lupe Fiasco, Secret Machines, MIA, Dirty Pretty Things, Paul Wall, The Brian Jonestown Massacre, Badly Drawn Boy, Charlatans UK and The Eagles Of Death Metal.

About The FADER

Founded by Rob Stone and Jon Cohen, The FADER is the definitive voice of emerging music and the lifestyle that surrounds it. Through in-depth reporting and a distinct street sensibility, The FADER aggressively covers the most dynamic breadth of music and style emanating from the fringes of the mainstream to the heart of the underground. The FADER was the first publication in history to be released on iTunes, in 2008 received a Folio award for the best full issue of a consumer entertainment magazine and in 2007 was named one of iTunes' best classic audio podcasts of the year. The FADER is the authority on what's next.

About The Levi's(R) Brand

Invented in 1873 by Levi Strauss & Co., Levi's(R) Jeans are the original, authentic jeans. The Levi's(R) brand offers the widest range of great fitting jeans on the market and are the most widely recognized and often imitated products in the history of apparel. Levi's(R) Jeans have captured the attention, imagination and loyalty of generations of diverse individuals in more than 110 countries around the world and continue to do so today through more than 150 years of innovation.

Source: The Levi's(R) brand

CONTACT: Ed James, Cornerstone (Public Relations), +1-212-652-9295,
+1-917-837-6430, ed@cornerstonepromotion.com, Erica Archambault,
+1-415-427-7678, +1-415-350-2377, earchambault@levi.com, or RJ Rousso,
+1-323-933-4646, rj@rf-pr.com, all for Levi's (Public Relations)

Web Site: http://www.thefader.com/

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