PR Newswire Launches Website to Help Public Relations (PR) Professionals Understand What the Media Really Wants

PR Newswire Launches Website to Help Public Relations (PR) Professionals Understand What the Media Really Wants

LONDON, February 3/PRNewswire/ --

- New Website From PR Newswire Gives PRs Advice on Achieving Press
Coverage

- With Photo

PR Newswire, the global leader in commercial news distribution, today
announced the launch of its Meet the Media website
http://www.prnewswire.co.uk/meetthemedia/. The website has been produced to
help PRs develop a greater understanding of how to most effectively reach key
media contacts, appropriately position stories, and gain press coverage.

Re-launched in association with PR Week in 2007, the Meet the Media
series of events has become so successful it boasts a database of over 600
PRs that have proactively signed up to receive information of future events.
The purpose of the events is to provide a forum in which public relations and
communications professionals can engage key media contacts to find out how
their respective publications work and to receive advice on gaining coverage
and effectively targeting journalists within their sectors.

Lisa Ashworth, CEO PR Newswire Europe, said "One of our key objectives as
a company is to share knowledge and help educate and advise our clients.
Creating this multimedia site as a resource tool for the PR industry is one
of many activities we will be rolling out this year, working towards
achieving this objective."

The Meet the Media website allows the viewer to watch edited video from
previous events, with speakers from the Financial Times, Reuters, The
Economist, The British Medical Journal, The Guardian, The Times, The
Telegraph, Sky News and Third Sector, as well as a tutorial from a social
media expert, a panel of bloggers and freelance journalists. The site also
hosts the Paris event featuring the editor of one of France's most popular
healthcare publications, Le Quotidien Du Medecin. To find out more about the
speakers and view each editor's top tips visit the site
http://www.prnewswire.co.uk/meetthemedia/.

The next Meet the Media event is scheduled for Wednesday February 4th
with Matthew Bishop, Chief Business Writer and US Business Editor of the
Economist, as the first guest speaker for 2009. The venue will be the
prestigious La Galleria art gallery in Pall Mall. To receive more information
about the Meet the Media events email rsvp@prnewswire.co.uk.

About PR Newswire

PR Newswire Association LLC (http://www.prnewswire.com/) provides
electronic distribution, targeting, measurement and multimedia services on
behalf of tens of thousands of corporate, government, association, labour,
non-profit, and other customers worldwide. Using PR Newswire, these
organisations reach a variety of critical audiences including the news media,
the investment community, government decision makers, and the general public
with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and
routinely sends its customers' announcements to outlets in more than 170
countries and in more than 40 languages. Utilising the latest in
communications technology, PR Newswire content is considered a mainstay among
news reporters, investors and individuals who seek breaking announcements
from the source. PR Newswire is a subsidiary of United Business Media
Limited, a leading global business media company that serves professional
commercial communities around the world. For more information, go to
http://www.unitedbusinessmedia.com.

About United Business Media Limited (http://www.unitedbusinessmedia.com)

United Business Media Limited (UBM) is a global media and marketing
services company that informs markets and brings the world's buyers and
sellers together at events, online, in print, and with the information they
need to do business successfully. UBM serves professional and commercial
communities, from IT professionals to doctors, from journalists to jewellery
dealers, from farmers to pharmacists around the world. UBM employs more than
6,500 people in more than 30 countries. UBM's businesses operating in the US
include CMPMedica, Commonwealth Business Media, Everything Channel, PR
Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on
the London Stock Exchange (UBM.L) and has a market capitalisation of
US$2.5 billion.

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from http://www.pa-mediapoint.press.net
or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

Media Contacts

Rachel Meranus,
VP of Public Relations +1-212-282-1929,
Or email rachel.meranus@prnewswire.com .

Samantha Proctor,
Marketing Communications Director, PR Newswire Europe +44-20-7454-5115,
Or email samantha.proctor@prnewswire.co.uk .

For full information on PR Newswire products and services email
marketing@prnewswire.co.uk

Or go to http://www.prnewswire.co.uk

Source: PRNewswire - Marketing

Media Contacts: Rachel Meranus, VP of Public Relations +1-212-282-1929, Or email rachel.meranus@prnewswire.com . Samantha Proctor, Marketing Communications Director, PR Newswire Europe +44-20-7454-5115, Or email samantha.proctor@prnewswire.co.uk .

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