AT&T Mobile TV Service Debuts in Albany

AT&T Mobile TV Service Debuts in Albany

New Service Provides Continuous Streaming Television Content and Sporting Events to Four Exclusive Handsets

ALBANY, N.Y., Dec. 16 /PRNewswire-FirstCall/ -- We interrupt your scheduled programming with an important news bulletin: AT&T Inc. (NYSE:T) today announced the availability of AT&T Mobile TV in Albany, an award-winning service that gives customers access to live news, sports, entertainment and kids' television programming on their mobile phones. The company also announced a one-month free trial for new subscribers.

"We're committed to giving our customers access to applications and services that turn their mobile phones into the tools they want them to be -- in this case, 'live and in color' pocket TVs," said Mark Collins, vice president of Voice and Data Services for AT&T Mobility and Consumer Markets.

AT&T Mobile TV, a service by MediaFLO USA, a Qualcomm company, delivers continuous streaming, full-length live TV programming and sporting events(1) to mobile phones from leading sources: CBS Mobile, CNBC, Comedy Central, ESPN Mobile TV, FOX News, FOX Mobile, NBC 2Go, MSNBC, MTV, Nickelodeon, CNN Mobile and PIX.

The service is available on four handsets exclusive to AT&T: Samsung Access, Samsung Eternity, LG Invision and LG Vu. In addition to enjoying a smooth, crystal-clear picture at the touch of a button, AT&T customers can easily and quickly flip from one channel to the next using an intuitive program guide.

New subscribers can go to an AT&T store or visit http://www.att.com/mobiletv to sign up for a free one-month free trial(2). The offer is available through the end of the year.

In response to AT&T research revealing that news and movies are the two most popular program categories consumers want to watch on their mobile phones, the service includes two channels exclusive to AT&T:

* CNN Mobile Live provides users with access to 24 hours of breaking news with live streaming anchored coverage from CNN.com Live as well as CNN's most popular programs, including "American Morning," "Lou Dobbs Tonight," "CNN Election Center," "Larry King Live," "Anderson Cooper 360" and "CNN International."

* PIX, from Sony Pictures Television, offers a variety of contemporary films, including comedies, cult classics, action films and family favorites from the studio's vast library.

"With this service, our customers don't have to miss a minute of their favorite programming," said Bob Holliday, vice president and general manager of AT&T's wireless operations in upstate New York. "AT&T customers want to be constantly connected, whether they're at home, at work or on the road. Mobile TV gives them an exceptional way of viewing TV content as they never have before."

Monthly access packages for AT&T Mobile TV begin at $15 per month for the basic package, which includes unlimited access to Mobile TV. AT&T also offers a Mobile TV plus package for $30 per month, which includes unlimited Mobile TV, unlimited mobile Web browsing on MEdia Net(TM) and unlimited CV mobile video. Programming is delivered to mobile phones over MediaFLO USA's own dedicated multicast network, meaning AT&T customers do not incur additional data or voice charges.

In addition to new availability in Albany, AT&T Mobile TV is also available in roughly 60 markets including Atlanta, Chicago, Dallas, Las Vegas, Los Angeles, New York, Philadelphia, San Diego, Seattle and Washington, D.C. In upstate/western New York, Mobile TV is also available in Poughkeepsie, Rochester and Syracuse.

The service is part of AT&T's robust portfolio of wireless video offerings, including CV mobile video, which gives subscribers mobile access to thousands of on-demand video clips -- including news, sports, entertainment, music and movie previews.

As with CV, AT&T Mobile TV has a parental controls feature, which provides content filtering and purchase blocking so customers can restrict access to content that may be inappropriate for younger viewers.

To learn more about AT&T Mobile TV, including service, programming and handset details, visit http://www.att.com/mobiletv.

(1) Programming is subject to change, and sports programming is subject to
blackout restrictions.
(2) Users must cancel free trial of AT&T Mobile TV within 30 days or be
automatically subscribed at a cost of $15 per month. You can cancel
from your phone or call AT&T customer care. Standard data charges
apply, depending on your plan.

MediaFLO USA is a trademark of Qualcomm Incorporated.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Note: This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

Source: AT&T Inc.

CONTACT: Kate MacKinnon of AT&T Inc., +1-508-271-8442,
kate.mackinnon@att.com

Web site: http://www.att.com/

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