The Tic Tac(R) Brand Invites Consumers to Take a Moment to Chill With Free Music Downloads

The Tic Tac(R) Brand Invites Consumers to Take a Moment to Chill With Free Music Downloads

Tic Tac(R) Launches New Sugar-Free Tic Tac(R) CHILL Mints and TicTacPlayChill.com

SOMERSET, N.J., Nov. 10 /PRNewswire/ -- In the face of extremely busy days and high stress levels, it can be a challenge to set time aside to just relax. For many, however, music is a way to "check out" for a moment or two and unwind. Tic Tac(R) brand launched a new Web site today, www.TicTacPlayCHILL.com, where consumers can download four free "chill" songs, giving them an easy way to relax, regroup and enjoy "chill" music.

The first 50,000 visitors to the Web site can choose four free downloads from up to 20 different "chill" songs. The site includes "chill" music from various genres, providing a little something for everyone including SONY BMG artists such as Aqualung, The Isley Brothers, Cyndi Lauper, Nina Simone, Pat Monahan and many more. This eclectic collection of music allows individuals to personalize their play list with songs that help them relax and feel less stressed. In addition, the first 1,000 visitors to the site also receive the added bonus of free Tic Tac(R) CHILL mints.

"Everybody could use a break during the day, and soothing music can be just what you need to relax for a few minutes," said Tic Tac(R) Brand Manager Jim Morris, of Ferrero U.S.A., Inc. "Tic Tac(R) CHILL mints deliver the fresh, clean and crisp taste that can help transport you to serenity. Pair that feeling with some chill music and you can take a quick 'getaway' any time, any day." Morris added.

The new Tic Tac(R) CHILL mints are the latest addition to the iconic line of Tic Tac(R) mints. Tic Tac(R) CHILL mints are larger and have a taste that strikes a balance between cool refreshment and clean flavor. Tic Tac(R) CHILL mints are the first in the Tic Tac(R) product portfolio to be entirely sugar free, sweetened with xylitol.

Tic Tac(R) CHILL mints come in two flavors: cool and breezy Paradise Mint, and Exotic Cherry, with a touch of tangy, cherry sweetness. The new, larger-sized Tic Tac(R) CHILL mints are available in a sleek dual-use pack that combines the familiar Tic Tac(R) see-through package and flip top for convenient, on-the-go use with a new, wide slide-top opening for even easier one-handed access.

Tic Tac(R) CHILL mints are available at select drug, grocery, mass merchandiser, warehouse club and convenience stores for a suggested retail price of $1.69.

About Tic Tac(R)

Tic Tac(R) was launched in the U.S. in 1969 by the Italian confection manufacturer Ferrero and has been a leading breath mint brand for almost 40 years. Tic Tac(R) is sold worldwide and can be found in Italy, Australia, Ireland, England, France, Germany and South America.

For more information, visit www.TicTacUSA.com.

About The Ferrero Company

The Ferrero Company was established in 1946 in Alba, Italy. The company's first product was made with hazelnuts and cocoa, resulting in the base ingredients for the world's #1 selling sweet spread on the market today - Nutella(R) hazelnut spread. Since then, the company has grown to become one of the world's largest confectionery companies with a vast portfolio that includes high-quality products such as Ferrero Rocher(R) chocolates, Ferrero Rondnoir(R) dark chocolates, Kinder(R) chocolates, Raffaello(R) confections and Tic Tac(R) mints. Ferrero products are distributed globally throughout Europe, North America, Australia, Asia and South America.

For more information, visit www.FerreroChocolatesUSA.com.

Source: Tic Tac U.S.A.

CONTACT: Laura Konopack, MS&L, +1-212-468-3574,
laura.konopack@mslwordwide.com

Web Site: http://www.ferrerochocolatesusa.com/

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