Subaru Lead Sponsor of NBC's Green is Universal Week

Subaru Lead Sponsor of NBC's Green is Universal Week

The Week-Long Programming Focuses on Greening Your Routine

CHERRY HILL, N.J., Nov. 14 /PRNewswire/ -- Subaru of America, Inc. announced today that the company will be the Lead Sponsor of NBC Universal's Green is Universal Week Programming.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080325/SUBARULOGO )

"Sponsoring NBC's Green Week makes sense for Subaru," notes Tim Mahoney, senior vice president and CMO, Subaru of America, Inc. "We know that our customers are environmentally conscious and we are proud to support eco-friendly initiatives that help promote environmental responsibility."

Subaru will have three 40-second vignettes running as part of NBC's Green is Universal Week featuring Masi Oka, from the NBC series Heroes, giving car-related "green" tips.

This year, NBC's programming will work to educate consumers about the ease of greening their routines. The event kicks off Sunday, Nov. 16, during NBC's pre-game show, Football Night in America and wraps up Saturday, Nov. 22, with NBC's coverage of the Syracuse-Notre Dame game in South Bend.

"Green Your Routine is about educating consumers that it's easy, practical and economical to be green," said Beth Colleton, vp of NBCU's Green Is Universal unit. "If everyone pledges to green even one simple aspect of their daily routines, such as walking to work, shopping with a reusable bag, or taking a shorter shower, together we can make a difference in our own lives and impact the environment."

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2007. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation. For additional information visit http://www.subaru.com/ .

Contacts:
Heather Ward
Subaru of America, Inc.
(856) 488-5093
hward@subaru.com

Michael McHale,
Subaru of America, Inc.
(856) 488-3326
mmchale@subaru.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20081114/NEF061
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Subaru of America, Inc.

CONTACT: Heather Ward, +1-856-488-5093, hward@subaru.com, or Michael
McHale, +1-856-488-3326, mmchale@subaru.com, both of Subaru of America, Inc.

Web site: http://www.subaru.com/

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