Rentrak Theatrical Announces Box Office Estimates for Weekend of November 16, 2008

Rentrak Theatrical Announces Box Office Estimates for Weekend of November 16, 2008

LOS ANGELES, Nov. 16 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT), today announced the weekend theatrical box office estimates for the weekend period of November 14 through November 16, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, November 16, 2008 by Rentrak Theatrical include:

Rank Title Weekend Location
Gross
1 Quantum Of Solace $70,400,000 3451
2 Madagascar Escape 2 Africa $36,130,000 4065
3 Role Models $11,709,630 2798
4 High School Musical 3: Senior Year $5,879,000 3202
5 Changeling $4,247,040 1896
6 Zack and Miri Make a Porno $3,200,000 2210
7 Soul Men $2,428,000 2048
8 The Secret Life Of Bees $2,400,000 1449
9 Saw V $1,790,000 2002
10 The Haunting of Molly Hartley $1,648,893 1587
11 Beverly Hills Chihuahua $1,538,000 1617
12 Eagle Eye $1,538,000 1214

Weekend of 11/14/2008 to 11/16/2008

(C) 2008 by Rentrak Corporation

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabartz@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com; or
Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web site: http://www.rentrak.com/

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