New Pokemon Trading Card Game National Television Commercial Created by Signal Theory

New Pokemon Trading Card Game National Television Commercial Created by Signal Theory

Pokemon Trading Card Game: Diamond & Pearl - Stormfront Spot Debuts November 8th

SANTA MONICA, Calif., Nov. 7 /PRNewswire/ -- Advertising, branding, and design agency Signal Theory launched the Pokemon TCG: Diamond & Pearl - Stormfront campaign for Pokemon USA, Inc.'s latest Pokemon Trading Card Game expansion today. The campaign showcases Gyarados, a powerful Pokemon that is typically found in water. The Southern California shop also handled the national media buy for Pokemon.

A fifteen second television commercial (http://signaltheory.com/PR) features Gyarados storming through the sea as the voiceover features game highlights. "We went for a dark and powerful spin with the Gyarados commercial," says Steve Hodowsky, Signal Theory's creative director. "Pokemon provided us with a character model and we worked with animation house ColourMovie to bring Gyarados to life. Together we created one of Signal Theory's top TV spots for Pokemon USA."

The latest anticipated release of the Pokemon Trading Card Game hit stores November 5. The TV campaign will begin on November 8 and the spot will air on major broadcast and cable networks such as Kids WB and Cartoon Network. Signal Theory also placed print ads in national magazines like Boys' Life. In addition to developing the print and television creative and placing print and television media, Signal Theory also developed in-store materials.

About Signal Theory

Signal Theory is a full service advertising and branding company based in Santa Monica, California. The agency partners with its clients to develop groundbreaking creative and innovative design solutions for clients throughout the U.S. and Europe. Signal Theory is home to a number of truly creative individuals who like nothing more than to challenge conventional wisdom and bring fresh perspectives to a brand's image and message. For more information, visit http://www.signaltheory.com/.

About Pokemon USA

Pokemon USA, Inc., a subsidiary of The Pokemon Company in Japan, manages the property outside of Asia which includes licensing, marketing, the Pokemon Trading Card Game, an animated TV series, the Pokemon Trading Figure Game, home entertainment, and the official Pokemon website. Pokemon was launched in Japan in 1996 for play on Nintendo's Game Boy(R) and has since evolved into a global cultural phenomenon. Pokemon was introduced in North America in 1998 and today is one of the most popular toy and entertainment properties in the world. For more information, visit http://www.pokemon.com/.

Source: Signal Theory

CONTACT: Sallie Green of Signal Theory, +1-310-393-0105,
sallie@signaltheory.com

Web site: http://www.signaltheory.com/
http://www.pokemon.com/

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