mywaves Goes Bollywood: Signs Deal With Mukta Arts

mywaves Goes Bollywood: Signs Deal With Mukta Arts

Leading Bollywood Studio Starts Mobile Marketing Campaign for Anticipated 'Yuvvraaj' Movie to Reach mywaves Global Audience

SUNNYVALE, Calif., Nov. 14 /PRNewswire/ -- mywaves, the largest free mobile entertainment destination for consumers, today announced a partnership with Mukta Arts to deliver trailers, behind the scenes interviews, music videos and outtakes of its films, including the highly anticipated release of Mukta Arts' latest film, "Yuvvraaj" at www.mywaves.com/msite/yuvvraaj. In addition to featuring Mukta Arts video content on mywaves, the Bollywood studio will also kick off an innovative mobile marketing campaign to support Yuvvraaj's worldwide release that will leverage mywaves' advertising platform. Starting today, Mukta Arts is using mywaves "click to download" advertising unit to help users get free Yuvvraaj wallpapers for their phones.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081114/AQF025)

"Bollywood entertainment has global appeal and we're thrilled to be able to deliver to our users some of the most exciting video and music coming out of India," said Rajeev Raman, mywaves CEO and founder. "Our partnership will enable Mukta Arts to reach millions of Bollywood fans and mywaves users from around the world who love to watch this form of entertainment on their mobile phones."

"Most of our audience worldwide use their mobile phones before anything else, and partnering with mywaves to promote the movie and provide fans with more content made perfect sense," said Amit Desai, Marketing Executive, Mukta Arts, Inc.

Mukta Arts will offer several channels on mywaves featuring content and music videos from their top films, reaching people all over the world who are searching for this free content on their phones. Mukta Arts channels on mywaves will include channels for movies including: "Yuvvraaj", "Black & White", "Valu", "Hello Darling", "Right Yaaa Wrong" and "Paying Guests" and actors such as Salman Khan, Anil Kapoor, Zayed Khan, Katrina Kaif, Sunny Deol and others.

"Yuvvraaj" is an upcoming Bollywood film created by Mukta Arts that will be released worldwide on Nov, 21st 2008. It is produced and directed by Subhash Ghai and starring Salman Khan, Anil Kapoor, Zayed Khan and Katrina Kaif. Also, A.R. Rahman, will be providing the music in the movie which is about 'music binding love'. For more information on "Yuvvraaj", please visit: http://yuvvraaj.com/.

mywaves is the largest free mobile entertainment destination for consumers with more than 5.5 million monthly unique users visiting m.mywaves.com to access a broad choice of free, short-form video entertainment. For more information on mywaves, please visit www.mywaves.com or m.mywaves.com from your mobile browser.

About mywaves Inc.

mywaves is a free, direct-to-consumer mobile entertainment service that attracts up to 300,000 daily unique visitors to m.mywaves.com. mywaves enables viewers to browse through a broad choice of short-form videos, ringtones, wallpapers and games, regardless of their phone model or service provider. The mywaves services works globally across all 3G, EDGE, EV-DO, WiFi, and WiMAX networks. Its free service has enabled the company to rapidly amass the largest mobile video audience in the world, providing advertisers the opportunity to interact with mobile consumers through the engaging medium of video entertainment and content owners the opportunity to monetize their programming through advertising as well through content sales via the contextual discovery of relevant, for-purchase multimedia. Based in Sunnyvale, Calif., mywaves is led by a team from Yahoo!, Napster, Danger, Palm and TiVo. The company is funded by venture capital firm, Menlo Ventures. To check out the mywaves visit m.mywaves.com from your phone's browser.

About Mukta Arts Ltd

Mukta Arts has always dreamt of and committed all their endeavors towards integrating a world class studio culture from education to exhibition, production to distribution, thereby equipping the company to lead and enrich the world of entertainment.

Started 30 years ago, Mukta Arts is one of the most reputed companies in the Indian Entertainment Industry and has pioneered many firsts, which has been a benchmark for other companies in this sector. Mr. Subhash Ghai, the name behind Mukta Arts and an institution in himself, is the founder and creative head of the company and it is his vision, which has catapulted Mukta to where it is today. A NAME KNOWN TO EVERY INDIAN HOUSEHOLD.

The present business of Mukta Arts is the generation and distribution of content for the Entertainment Industry. It has to its credit a long list of commercially successful Hindi films. These films have been extensively appreciated by the audiences both in India and overseas. These films also have a considerable amount of archival value, which ensures a steady flow of revenue into the company. In addition to this the company also controls over 50 multiplexes with 200 screens [90% of total screens] and 40 single screens in the North of India. These include some of the biggest chains in the country like PVR, Fun Republic and Adlabs. This gives the company major distribution and exhibition strength which it passes on, not just for its own films but also for those from outside producers.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20081114/AQF025
PRN Photo Desk, photodesk@prnewswire.com
Source: mywaves Inc.

CONTACT: Erica Jostedt of SutherlandGold Group, +1-415-848-7172,
erica@sutherlandgold.com, for mywaves

Web site: http://www.mywaves.com/

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Profile: intent