Maverick Media Chooses Emmis Interactive for Online Solutions

Maverick Media Chooses Emmis Interactive for Online Solutions

Maverick engages industry-leading platform and sales consulting service

CHICAGO, Nov. 18 /PRNewswire/ -- Emmis Interactive, Inc., the software and consulting company that empowers the reinvention of local media, today announced it has partnered with Maverick Media LLC to provide its successful interactive platform and proven sales consulting services.

Emmis Interactive and Connecticut-based Maverick Media have been working together since early 2007 to develop Maverick's interactive strategy, including consultation on organizational structure and planning, management training, sales training and personnel.

"There is no question in our minds that the growth for Maverick Media will come from aggressively and proactively penetrating the interactive marketplace," Gary Rozynek, President and CEO of Maverick Media, said. "What we've been able to do over the last 15 months on the revenue side with Emmis Interactive has proven without a doubt that we can win and prosper in this new space. Our employees must be skilled at capturing this revenue opportunity, and we need to provide them with the best tools, training and technology for success. That is why we are moving to Emmis Interactive's BaseStation(TM) content management system."

Maverick Media owns and operates 20 radio stations in four markets (Rockford, IL; Lima, OH; Santa Rosa, CA; and Eau Claire, WI).

"Maverick Media has built its interactive business with discipline and, as a result, has made extraordinary progress," Deborah Esayian, co-President of Emmis Interactive, said. "The involvement of top management has made all the difference -- they are truly committed to transformation."

BaseStation(TM), Emmis Interactive's proprietary content management system, empowers local media companies with a best-of-breed technology suite users now expect from a progressive media site. From media management, interactive community tools and user-generated content, to detailed reports that measure audience behavior and advertiser return on investment, BaseStation(TM) gives local media clients a competitive edge in an environment of changing expectations.

"We know you have to work at developing an interactive business -- but with the investments we've made so far, we are already running a profitable new media business," Rozynek added. "By partnering with Emmis Interactive, we have been able to successfully convert our sales team into thinking about themselves as integrated solutions specialists -- not spot sellers. And we've brought new talent into the company to help us maximize our opportunities with listeners and advertisers using convergent media. With the ability to finely measure our audiences using BaseStation(TM), we will program our stations better, market our brands better and provide better advertiser value proving return on investment -- that makes us an advertiser's partner of choice in a complicated media landscape."

Since announcing in April that it would begin to market its services to radio broadcasters and other local media companies, Emmis Interactive has signed on more than 120 non-Emmis stations to its successful interactive platform, with dozens signing up for Emmis Interactive's exclusive iTunes storefront technology and premium products.

Emmis Interactive, Inc., an award-winning global software and consulting company, provides local broadcasters and publishers with profitable, sustainable interactive businesses. Combining years of broadcast and publishing experience with cutting-edge technology and unparalleled service, Emmis Interactive empowers local media companies with a comprehensive digital strategy to maximize the value of their media brands. Services include interactive strategy for executive management, interactive sales training, content management consulting, proprietary technology platform and hosting services, custom web-site design and interactive product development.

Emmis Interactive Inc. is an Emmis Communications Company. For more information about Emmis Interactive, visit emmisinteractive.com .

Certain statements included in this report or in the financial statements contained herein which are not statements of historical fact, including but not limited to those identified with the words "expect," "will" or "look" are intended to be, and are, by this Note, identified as "forward-looking statements," as defined in the Securities and Exchange Act of 1934, as amended. Such statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future result, performance or achievement expressed or implied by such forward-looking statement. Emmis does not undertake any obligation to publicly update or revise any forward-looking statements because of new information, future events or otherwise.

Source: Emmis Interactive, Inc.

CONTACT: Chris Campbell, Director of Sales Marketing of Emmis
Interactive, +1-312-986-7338, ccampbell@emmisinteractive.com

Web site: http://emmisinteractive.com/

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