Tiki Barber, Terry Bradshaw, Chris Daughtry and Charlie Villanueva Top the List of Nation's Favorite Bald Celebrities

Tiki Barber, Terry Bradshaw, Chris Daughtry and Charlie Villanueva Top the List of Nation's Favorite Bald Celebrities

EAGLE(TM) Snacks and American Eagle Foundation Announce Finalists in THE BALD AND THE BEAUTIFUL(TM) Sweepstakes

CHICAGO, Oct. 22 /PRNewswire/ -- Bald is definitely beautiful as Tiki Barber, Terry Bradshaw, Chris Daughtry and Charlie Villanueva top the list of favorite celebrities in EAGLE(TM) Snacks' THE BALD AND THE BEAUTIFUL(TM) Sweepstakes. Thousands of Americans entered their nominations in phase one of the competition and the four finalists will now go head-to-head to earn top honors as the Nation's most beautiful, bald entertainer. Live consumer voting to select a winner will commence now through November 6, 2008. Voters can visit the EAGLE(TM) Snacks Web site, http://www.enjoyeagle.com/, and vote to see their favorite celebrity named the inaugural winner of THE BALD AND THE BEAUTIFUL(TM) Sweepstakes. Their entries also will qualify them for a chance to win not only delicious EAGLE(TM) Snacks' products, but also a fun family getaway for four!

"We are pleased with the consumer response to our initial online nominations and EAGLE(TM) Snacks wants to encourage consumers to continue voting for their favorite celebrity," says Scott Lazar, president and CEO of Reserve Brands Inc., EAGLE(TM) Snacks' parent company. "We are also excited about the partnership with the American Eagle Foundation on THE BALD AND THE BEAUTIFUL(TM) Sweepstakes. For years, the Foundation has been dedicated to helping protect and care for our Nation's bird, the American Bald Eagle, and we support and recognize the importance of its efforts."

Four celebrity finalists were selected from the results of one month of online nominations. One of these celebrity finalists, based on America's votes, will be named the official Bald and Beautiful Winner, receiving a distinguished trophy and $1,500 to benefit the American Eagle Foundation or the charity of his choice. However, that is not the end of this American dream. At the end of the promotion, one lucky voter will be chosen at random and announced as the Grand Prize Winner, receiving fortune and fame, along with the following prizes:

-- One year's supply of EAGLE(TM) Snacks' BURSTS!(TM) and Poppers!
BURSTS!(TM) come in three flavorful varieties (Cinnamon & Sugar,
Caramel Dulce de Leche and White Cheddar), while Poppers! come in four
fantastic flavors (Honey Barbeque, Habanero, Sweet Onion and Salt &
Vinegar).
-- Four "Splash & Play" tickets good for three days at Dollywood and/or
Dollywood's Splash Country during the 2009 season. Dollywood is a
theme park spanning 150 acres and nestled in the lush foothills of the
Great Smoky Mountains in Pigeon Forge, Tenn. Dollywood's Splash
Country is a water theme park that features waterfalls, winding streams
and white water adventures for the whole family.
-- Two special invitations at Dollywood, compliments of the American Eagle
Foundation. Receive a free guided tour of the American Eagle
Foundation's United States Eagle Center along with opportunity,
depending on time of year visited, to be special guest at American
Eagle Foundation's "Wings of America" birds of prey show.
-- Four-day and three-night lodging accommodations provided by Eagles
Ridge Resort, which is located in Pigeon Forge, Tenn.
-- Round-trip coach air transportation from major U.S. gateway airport,
closest to winner's residence, to Knoxville, Tenn.

And because EAGLE(TM) Snacks believes all citizens should have life, liberty and the pursuit of snacking satisfaction, five first prize winners will also be randomly chosen to receive one year's supply of EAGLE's Poppers! and BURSTS!(TM)

For more information on the promotion and its official rules, please visit http://www.enjoyeagle.com/.

About EAGLE(TM)

EAGLE(TM), a well-remembered and trusted brand of the past, is once again becoming today's standard for delicious and innovative snack products, re-launching under Reserve Brands Inc.

Superior quality and unique forms and flavors are just a few of the reasons why Not All Snacks Are Created EAGLE!(TM) Citizens of EAGLE(TM) Nation can learn more about EAGLE(TM) and its products by visiting enjoyeagle.com.

About Reserve Brands

Founded in 2005 and headquartered in Chicago, Reserve Brands was formed to identify, fast-adapt, roll up and nationalize innovative snack products under the re-launched EAGLE(TM) master brand. Reserve Brands' seasoned management team combines experience from Frito-Lay, Kraft Foods, Nabisco, Keebler, Ben & Jerry's and Pepperidge Farm, and is fostering breakthrough product innovation with the help of best in class partners and advisors. More information is available at http://www.reservebrandsinc.com/.

About American Eagle Foundation

The American Eagle Foundation is a not-for-profit organization of concerned citizens and professionals founded in 1985 to develop and conduct bald eagle and environmental recovery programs in the United States and to assist private, state and federal projects that do the same. Our goal is to fully restore the bald eagle, the U.S.A.'s National Symbol, to America's lands and skies and to "Build A Nest-Egg" for their future care and protection.

The American Eagle Foundation is headquartered at the Dollywood entertainment park in Pigeon Forge, Tenn. More information about the Foundation and its mission can be found at their Web site, http://www.eagles.org/.

About Dollywood

Dollywood is a 150-acre family adventure park in Pigeon Forge, Tenn. Open nine months a year (March 21, 2008-Jan. 3, 2009), Dollywood offers more than 40 rides and attractions; award-winning live entertainment featuring country, bluegrass, gospel and mountain music; and a dozen crafters authentic to the East Tennessee region. For more information, call 1-800-DOLLYWOOD or visit http://www.dollywood.com/. Operating days and hours vary.

About Dollywood's Splash Country

Dollywood's Splash Country is located adjacent to Dollywood theme park. Situated in a wooded mountain setting, Dollywood's Splash Country also features the white water rafting adventure ride Big Bear Plunge(TM), the Downbound Float Trip lazy river, two interactive children's play areas and 25 additional water adventure slides. In 2007, Dollywood's Splash Country was recognized for the third time by the Travel Channel as one of the country's top water parks. In 2001, Dollywood's Splash Country was named the World Waterpark Association's Best New Water Park in America. The park operates mid May through mid September. For more information, visit http://www.dollywoodssplashcountry.com/.

About Eagles Ridge Resorts

Eagles Ridge Resort is located in Pigeon Forge, Tenn., right in the heart of the Great Smoky Mountains. The Resort offers one to nine bedroom log-style rental cabins that feature a number of various amenities, including cozy fireplaces, hot tubs and/or Jacuzzis, pool, Wi-Fi, game rooms and pool tables. While located in a park-like setting, Eagles Ridge Resort is just minutes from outlet shopping, area theaters and local entertainment such as Dollywood and Dixie Stampede. For more information, visit http://www.eaglesridge.com/.

Editors Note: To request product samples, color photos, high-resolution images or pictures on CD, please contact Erika Larkin at 312/329-3983 or larkine@ruderfinn.com.

EAGLE and related marks are used under license. (c) 2008 Reserve Brands Inc. All rights reserved. The sweepstakes is the sole responsibility of Reserve Brands.

Disclaimer: All celebrities mentioned in release are not Sponsors of this promotion. Any use of celebrity names are for entertainment purposes only and do not represent an endorsement of Reserve Brands Inc. EAGLE(TM) Snacks.

Source: EAGLE Snacks

CONTACT: Erika Larkin, +1-312-329-3983, Fax, +1-312-932-0367,
larkine@ruderfinn.com, for EAGLE Snacks

Web site: http://www.enjoyeagle.com/
http://www.reservebrandsinc.com/
http://www.eagles.org/
http://www.dollywood.com/
http://www.eaglesridge.com/

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