Nickelodeon's New Season of The Naked Brothers Band Rocks as Week's Top Live-Action Show With Kids and Tweens

Nickelodeon's New Season of The Naked Brothers Band Rocks as Week's Top Live-Action Show With Kids and Tweens

More than 4 Million Total Viewers Tune into Season Three Premiere

NEW YORK, Oct. 21 /PRNewswire/ -- Nickelodeon's third season premiere of its hit mockumentary series, The Naked Brothers Band (Saturday, Oct. 18, at 8:30 p.m. [ET/PT]), rocked kids' television last week, coming in as the number-one live action program for the week of Oct. 12-18 with kids (K2-11 and K6-11) and tweens. Also, more than 4 million total viewers (P2+) tuned into the hour-long special, titled "Mystery Girl," which posted double-digit gains across every key demo (kids, tweens and total viewers).

(Photo: http://www.newscom.com/cgi-bin/prnh/20080929/NY36213 )

Highlights of The Naked Brothers Band's season three premiere include:
-- "Mystery Girl" was the number-one live action program for the week
(Oct. 12-18) on all of broadcast and cable television with kids 2-11,
kids 6-11 and tweens.
-- The special episode scored double-digit increases with kids and
tweens, averaging a 7.0/2.4 million kids 2-11 (up +49%); a 9.4/2.0
million kids 6-11 (up +62%), and an 8.0/1.7 million (up +67%) tweens
9-14.
-- The hour-long special delivered 4.0 million total viewers (+51% over
last year), more than any other The Naked Brothers Band broadcast in
history.
-- The season three premiere was the number-two overall telecast for the
week among kids and tweens, second only to Nickelodeon's SpongeBob
SquarePants "WhoBob WhatPants" on Monday, Oct. 13.

The new season of The Naked Brothers Band follows the fortunes of the band as they make their first motion picture, from shooting to the red carpet premiere, and features four, prime-time hour-long television movie events and three half-hour holiday specials filled with special guests and all-new music written and performed by the series' stars, Nat Wolff and Alex Wolff. Future episodes of season three will feature a star-studded celebrity line-up, including: Whoopi Goldberg, Natasha Bedingfield, David Attell, ?uestlove (The Roots), David Desrosiers (Simple Plan), Simon Kirke (Bad Company), Tobin Esperance (Papa Roach), Leon Thomas and Nickelodeon's Victoria Justice (Spectacular).

Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 14 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA)(NYSE:VIA.B).

Photo: http://www.newscom.com/cgi-bin/prnh/20080929/NY36213
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, for Nickelodeon

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