Lala Launches the First Free Music Service Without Advertising

Lala Launches the First Free Music Service Without Advertising

EMI Music, Sony BMG Music Entertainment, Universal Music Group, Warner Music Group and over 170,000 independent labels are onboard with over 6 million songs

PALO ALTO, Calif., Oct. 21 /PRNewswire/ -- Lala is unveiling the first and only free fully licensed service to instantly provide anywhere Web access to an existing music library such as iTunes. Replacing the outdated approach of uploading MP3 files from a PC, Lala introduces a licensed technology to instantly match songs from consumers' personal music libraries with the Web- based catalog on lala.com.

Adding new music to a licensed collection is easier and less expensive than ever. Sample any full song or complete album for free. Add songs to a Web collection for only 10 cents, and buy DRM-free MP3 downloads for as low as an additional 79 cents.

"We live our lives in a browser, whether it's emailing, watching television shows or using Facebook," said Geoff Ralston, CEO of Lala. "When I launched Yahoo! Mail, few thought hundreds of millions would depend on Web email. My music belongs online in the same way. Will there be anything without a browser in 5 years?"

Internet Explorer, Firefox, and Safari browsers on both Windows and Mac OS are supported.

Major and Independent Labels Support

All four major labels including EMI Music, Sony BMG Music Entertainment, Universal Music Group and Warner Music Group have agreements with Lala to stream and sell music.

And unlike ad-supported music sites, Lala has garnered support from publishers and over 170,000 independent labels and distributors.

"We thank Lala for their support of A2IM and the independent music community and congratulate them on the launch of their new service which includes tens of thousands of independent artists, labels, aggregators and distributors," said Rich Bengloff, President of The American Association For Independent Music (A2IM). "As the primary advocacy group for the independent music community, we also applaud Lala for recognizing the value of independent labels and artists to their business and providing inclusion to the independent community in their launch."

The Most Affordable Music on the Web

Lala offers consumers the easiest, most affordable way to buy music on the Web. Lala's catalog includes over 6 million songs which users can play once for free before buying. For as little as 10 cents, users can buy a web song, a new product that gives users the ability to play the song as often as they choose from their web collection. The web song fee can be applied towards the purchase of the DRM-free MP3 version of the same track. MP3s are priced from 89 cents or 99 cents and are eligible for 10 cent store credits based on prior web song purchase.

Unique Features of Lala
-- Completely advertising-free service
-- First and only fully licensed service for free Web hosting of a
personal music library
-- Instant matching of MP3s and iTunes FairPlay songs to the Web
without uploading
-- Fully featured web-application in a browser with speedy look-ahead
search, drag and drop playlist creation, and instant, continuous
music streaming
-- 6 million and growing song catalog from all four major labels and
170,000 independent labels
-- Free sampling of the entire catalog as songs or albums
-- Web songs available for purchase at 10 cents or less
-- DRM-free MP3s for additional price of 79 to 89 cents
-- Support for popular Web browsers including Internet Explorer,
Firefox, and Safari
-- Support for both Microsoft Windows and Apple Mac OS

About Lala

We live and play in a browser. Built by a skilled team of engineers behind services like Yahoo!, eBay, Blogger and AOL. Lala's singular mission is to move entertainment to the Web for hundreds of millions of people. Lala is a venture funded company located in beautiful Palo Alto, California.

Press contact:
John Kuch
jkuch@lala.com
415 823 0480

Source: Lala

CONTACT: John Kuch of Lala, +1-415-823-0480, jkuch@lala.com

Web site: http://www.lala.com/

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