'What's Cooking? with Jamie Oliver' Is Served

'What's Cooking? with Jamie Oliver' Is Served

- Atari Launches Complete Culinary Experience, Starring Celebrated International Chef Jamie Oliver and His Recipes-

NEW YORK, Oct. 21 /PRNewswire/ -- Atari has taken What's Cooking? with Jamie Oliver out of the oven, and served to retailers across North America. What's Cooking? with Jamie Oliver is a cooking game which encourages players to create, enjoy and share recipes in the spirit of Jamie Oliver's cookbooks and TV shows. The portability of Nintendo DS(TM) means Jamie Oliver is at hand to offer help and inspiration whenever and wherever you feel like cooking up a gourmet treat. What's Cooking? with Jamie Oliver is the first video game to feature international cooking star Jamie Oliver and his delicious, world-renowned recipes which are now available in North America exclusively on Nintendo DS(TM).

"I've tried to push the game as much as possible interactivity-wise and I've tried to make it relevant," says Jamie Oliver about What's Cooking? with Jamie Oliver. "It's a game and you can pass time with it: if you get good at it undoubtedly it will have a positive effect on your real life cooking. With the shopping lists and the sharing of recipes, you can actually shop more efficiently too. So all of this is just fun and a great excuse to push your cooking and get better."

What's Cooking? with Jamie Oliver walks players through virtual and real-life cooking situations, from shopping to chopping, dressing the dish to serving up meals. Players can get stuck in and get their hands dirty in the kitchen with 100 original Jamie Oliver recipes in the interactive cookbook, while also making use of other practical functions such as the mobile shopping list at the supermarket.

The cooking games offer fun for everyone with a series of recipe challenges using the stylus to chop, stir and serve in a variety of virtual real-time 3D kitchen settings that take you on a gourmet trip around the world. Challenge friends and family to a cook-off or beat the clock, all the while keeping quality and taste in mind on your way to becoming a top chef.

The recipe creator encourages players to get their creative juices flowing by producing their own recipes from hundreds of ingredients and utensils. Recipes can be saved alongside Jamie's to be recreated in the home or in the virtual kitchens, and shared with friends and family using the wi-fi feature.

What's Cooking? with Jamie Oliver is rated E for Everyone and available at retailers across North America. For more information on the game, visit www.atari.com/whatscooking, and for more information on Jamie Oliver and his products including What's Cooking? with Jamie Oliver, visit his official website at www.jamieoliver.com.

About Jamie Oliver:

Jamie Oliver is a phenomenon in the world of food. He is one of the world's best-loved television personalities and one of Britain's most famous exports.

Since beginning his TV career in 1998 as the Naked Chef he has sold over 17 million books worldwide and his shows are now aired in more than 50 countries. Not only that but Jamie is also the founder of The Fifteen Foundation, a charity dedicated to giving young people a chance to turn their lives around by training to become chefs in four Fifteen restaurants around the world - London, Amsterdam, Cornwall and Melbourne. Over 100 students have now graduated. In 2004 his documentary "Jamie's School Dinners" highlighted the poor quality of food served in canteens and as a result of Jamie's "Feed Me Better" campaign the government pledged £480million to address the problems and provide schools with essential equipment and training for staff. Jamie lives in London and Essex with his wife, Jools, and two daughters, Poppy and Daisy.

About Infogrames Entertainment and Atari

The Infogrames group, including Atari, Inc., is a global producer, publisher and distributor of interactive entertainment software for all market segments and all interactive game platforms including consoles from Microsoft, Nintendo and Sony Computer Entertainment, advanced smartphones, Personal Computers, web and online. Its games are sold in more than 60 countries through an international distribution network and direct to consumers via www.atari.com.

The Infogrames group's extensive catalogue of popular games is marketed under the Atari brand and based on original franchises (Alone in the Dark, Test Drive, V-Rally, My Horse & Me, Backyard Sports franchise, Total Annihilation, Outcast etc.), publishing properties (The Witcher, Legendary, Race Pro etc.), international licenses (Dragon Ball Z, Dungeons & Dragons, Jamie Oliver etc.) and classic games covering the entire history of the video game industry (Pong, Missile Command, Asteroids etc).

Safe Harbor Statement

With the exception of the historical information contained in this release, the matters described herein contain certain forward-looking statements. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and assumptions and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements. Actual results may vary materially from those expressed or implied by the statements herein. Some of the factors which could cause our results to differ materially include the following: the loss of key customers; delays in product development and related product release schedules; inability to secure capital; loss of our credit facilities, adapting to the rapidly changing industry technology, including new console technology; maintaining relationships with leading independent videogame software developers; maintaining or acquiring licenses to intellectual property; fluctuations in quarterly net revenues and results of operations based on the seasonality of our industry; the termination or modification of our agreements with hardware manufacturers; and other factors.

The Company undertakes no duty to update any forward-looking statements to conform the statement to actual results or changes in the Company's expectations.

(C) 2008, Atari, Inc. All rights reserved. ATARI and the ATARI logo are trademarks or registered trademarks of Atari Interactive, Inc. or its affiliates.

Nintendo DS is a trademark of Nintendo. (C) 2006 Nintendo.

The ESRB rating icons are registered trademarks of the Entertainment Software Association.

All other trademarks are the property of their respective owners.

Source: Atari, Inc.

CONTACT: Alissa Bell of Atari, Inc, +1-212-726-4217,
alissa.bell@atari.com or Debra Duffy of Dan Klores Communications,
debra_duffy@dkcnews.com

Web Site: http://www.atari.com/
http://www.atari.com/whatscooking
http://www.jamieoliver.com/

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