Current and RooftopComedy Sign Syndication Deal

Current and RooftopComedy Sign Syndication Deal

Current to Broadcast Original Programming from Leading Syndicator of Comedy Content

SAN FRANCISCO, Oct. 20 /PRNewswire/ -- Current, a new breed of media company that works with its young adult audience to create and distribute media, is pleased to announce it has signed a syndication deal with RooftopComedy (http://www.rooftopcomedy.com/), the Internet Comedy Channel and foremost interactive media provider of stand-up and sketch comedy for Web, mobile and broadcast outlets. The deal delivers RooftopComedy's original television programming via the Current network and on Current.com.

RooftopComedy will provide Current TV a weekly program of stand-up performed by top young comedians from throughout the United States who speak out on topical, headline subjects.

The original program will utilize RooftopComedy's comedy broadcasting network that enables the firm to record live performances from venues throughout the US, Europe and Asia 365 nights a year. Current joins RooftopComedy's impressive list of syndication partners that include Yahoo! News, Nokia, Motorola, iTunes, Sprint, YouTube, Hulu, DailyMotion, Buzzwire, Lexy, mSpot, MobileStreams, and Australian mobile carrier, Optus, along with many others.

"Current is on the cutting edge of media content and distribution with a young, socially-aware audience that makes them a perfect partner for our programming," says CEO of RooftopComedy Will C. Rogers. "We record comedy every single day from around the world, giving us, our partners and their viewers an exclusive window into what comedians are saying about the most topical issues of the day."

"Humor is one of the best ways to talk honestly about sensitive topics, and RooftopComedy leverages comedy in a thoughtful, unique way," says David Neuman, president of programming, Current. "We're pleased to bring this fresh programming to the Current audience."

About Current

Current is a new breed of media company that works with its young adult audience to create and distribute media that informs, enriches and inspires. The company is comprised of Current TV and Current.com, the first fully integrated online and broadcast platforms that help users determine the news and information that is relevant to them.

Current connects young adults with what's going on in their world through its unique blend of citizen journalism and viewer participation, offering programming and content that's authentic, often surprising and consistently compelling. Current pioneered the television industry's leading model of interactive viewer created content (VC2) that comprises roughly one-third of Current's on-air broadcast. The network has also advanced advertising models via Viewer Created Ad Messages (VCAMS).

Current is now viewed in the U.S., U.K. and Italy in more than 58 million households through distribution partners Comcast (Channel 107 nationwide), Time Warner (nationwide), DirecTV (channel 366 nationwide), Dish Network (channel 196 nationwide), Sky (channel 183), Virgin Media Cable (channel 155) and Sky Italia (channel 130). For more information, please visit: http://www.current.com/.

About RooftopComedy

RooftopComedy is the leading distributor of interactive comedy programming and original comedy productions.

RooftopComedy records live comedy performances every night of the week, 365 days a year from its network of comedy clubs throughout North America, Europe and Asia, distributing original comedy programming to mobile, web and broadcast outlets that include Yahoo! News, Nokia, Motorola, iTunes, Sprint, YouTube, Hulu, DailyMotion, Buzzwire, Lexy, mSpot, MobileStreams, and Australian mobile carrier, Optus.

Working with more than 3,000 professional comedians, RooftopComedy maintains a growing video library of tens of thousands of hours of stand-up comedy, sketch comedy, improvisational comedy and comedic short films. RooftopComedy produces a range of local and national events programming, including the annual National College Comedy Competition and the Aspen RooftopComedy Festival.

Media Contacts:
Bender/Helper Impact
310-473-4147
Melisa Rodriguez
melisa_rodriguez@bhimpact.com

Loren Pomerantz
Office: 212-583-0338
Cell: 917-902-0219
loren@combined-forces.com

Source: RooftopComedy

CONTACT: Melisa Rodriguez of Bender|Helper Impact, +1-310-473-4147,
melisa_rodriguez@bhimpact.com; or Loren Pomerantz, +1-212-583-0338, Cell,
+1-917-902-0219, loren@combined-forces.com

Web site: http://www.rooftopcomedy.com/
http://www.current.com/

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Profile: intent