CBS Number One on Air and Online

CBS Number One on Air and Online

CBS.com Number One in Unique Monthly Users, Video Streams and Total Minutes Spent per User

Additional Magid Media Labs Survey Proves Advertisers Experience Increased Brand Lift and Intent to Purchase

SAN FRANCISCO, Oct. 30 /PRNewswire/ -- CBS.com leads all other TV Network Web sites in unique monthly viewers (6.1 MM), video streams (44.4 MM) and minutes streamed (143 MM), according to comScore Video Metrix (Sept. 2008). This marks the second consecutive month that CBS.com has led the other broadcast networks in metrics across the board. CBS.com also experienced double digit growth in unique viewers month over month (16%) and year over year (60%), and triple digit growth in streams over last year (107%).

CBS Interactive's leadership position among its network peers mirrors the success at the CBS Television Network, which has opened the 2008/09 broadcast season as the number one network in total viewers and the key adult 18-49 and 25-54 demographics.

Additionally, in an ongoing customer survey commissioned by CBS and conducted by Magid Media Labs, 83% of more than 71,000 people polled across the CBS Audience Network said they were very satisfied with their online experience on the CBS Audience Network. In addition, the Magid Study also shows that CBS reaches a younger demographic online than on air, with an average age of 36 vs. 53 years old. The study also measured key advertiser metrics which found a typical advertisement on the CBS Audience Network receives a 33% brand lift and viewers indicate a 26% lift in intent to purchase.

"Our recent success in key months validates our strategy of being early to adopt an open, multi partner syndication model," said Anthony Soohoo, Senior Vice President and General Manager, Entertainment, CBS Interactive. "It also shows the power of leveraging the Web to harness passionate communities in order to build premium online destinations that offer more than just re-broadcast content. Innovations such as the HD Gallery and Social Viewing Rooms give our audience more ways to enjoy our content experiences. And advertisers increasingly receive quantifiable benefit in brand lift and intent to purchase."

About CBS Interactive

CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, and Last.fm span popular categories like technology, entertainment, sports, news, and business. With more than 170 million people visiting its properties each month, CBS Interactive is the 7th largest Web property globally.

About CBS Audience Network

With CBS.com serving as its hub, the CBS Audience Network has more than 300 partners including TV.com, AOL, Microsoft, Yahoo, Comcast, Joost, Bebo, Netvibes, Sling Media and Veoh and social application partners including Automattic, Brightcove, Clearspring, Goowy Media, meebo, MeeVee, Musestorm, Ning, RockYou!, Slide, VideoEgg, Voxant and vSocial, as well as Web sites from CBS's owned television, radio and affiliated stations. The growing slate of CBS entertainment, news and sports content available includes a roster of full episodes, clips and highlights based on CBS and Showtime programming as well as original made-for-the-web content from EyeLab, a programming unit that produces and distributes short form video to the CBS Audience Network. All content is ad supported and free to consumers.

Source: CBS Interactive

CONTACT: Sarah Cain, +1-415-344-2218, Sarah.cain@cbs.com, for CBS
Interactive

Web Site: http://www.cbs.com/

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