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Wednesday, October 22, 2008

Adventure Traveler Andrew Zimmern Partners With Pepto-Bismol(R) to Share How to Have a Taste Adventure

Adventure Traveler Andrew Zimmern Partners With Pepto-Bismol(R) to Share How to Have a Taste Adventure

Whether you're on the road or in your back yard, Andrew's Taste Adventure Guides have tips for everyone

CINCINNATI, Oct. 22 /PRNewswire/ -- Andrew Zimmern, host of Travel Channel's popular series Bizarre Foods with Andrew Zimmern, has partnered with Pepto-Bismol to bring you tips on how to have a "taste adventure" on the road or in your hometown. From an exploratory road trip to a weekend at the local fair, Andrew Zimmern and Cherry Pepto have you covered.* With flavorful ways to add spice to your regular dining routine, excitement-goers across the country can go online and download any of the 10 Taste Adventure Guides to help plan their adventure.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081022/AQW104)

According to Zimmern, you can have piece of mind when trying new tastes by planning ahead and safeguarding your stomach. "For any taste escapade, the important keys are to plan ahead and leave your reservations at the door. Explore the unique tastes your city and others have to offer, and pack your Cherry Pepto, so you will feel secure enough to experience new things."

Most of Andrew's top picks aren't the typical mainstream venues. This offers an opportunity to head off the beaten path. Zimmern's local guides include his favorite spots that often get looked over, as well as "must- tastes" from the names that consistently produce the most exciting food. The guides are tailored for local and regional tastes and will tempt the adventurer to get lost in attractive cuisines in the most scenic places:

Local Taste Adventure Guides are available for the following locations:
-- Chicago, Illinois
-- Dallas, Texas
-- Los Angeles, California
-- New York City, New York

Regional Taste Adventure Guides are available for the following
locations:
-- Midwest
-- Northeast
-- Southwest
-- Southeast
-- West


In time for the holidays, Zimmern also shares his favorite places to take a break from yearly traditions with a holiday-focused Taste Adventure Guide. Zimmern also shares smart advice for having a taste adventure in any location with his tip sheet.

To help celebrate Zimmern's Taste Adventure Guides, Pepto-Bismol is inviting consumers to enter the Cherry Pepto Taste Adventure Sweepstakes.** Entrants have the opportunity to submit a story about his or her own "taste adventure" for a chance to win a four day/three night trip for two to one of the following destinations: New York City, Los Angeles, Dallas or Chicago.

The perfect travel companion for your taste adventure, Pepto-Bismol is the leading choice for people who are looking for one solution to multiple common stomach ailments. Whether the stomach problem is nausea, heartburn, indigestion, upset stomach or diarrhea, Cherry Pepto is a tasty way to help the adventurer explore culinary treasures and is available in both liquid and chewable tablets.

From Creole-inspired creations to wilderness finds, Zimmern has cooked up his recommendations for every taste adventure. He recommends stepping outside of the box to enjoy different flavors, "When exploring the nation's great tastes, it's all about stepping outside of your comfort zone, as well as being prepared. If you're worried about how your stomach will react, take Cherry Pepto with you. Stomach upsets are the last thing you want to interfere with your ability to enjoy the hidden treasures your destination has in store.

To download your Taste Adventure Guide or to explore Zimmern's tips, visit http://www.cherrypepto.com/. Also on the site, you can register for the Cherry Pepto Taste Adventure Sweepstakes.**

About Andrew Zimmern

Andrew Zimmern is a food writer, dining critic, radio talk-show host, TV personality, chef and teacher. He is most widely recognized as the host of the Travel Channel's popular television program Bizarre Foods with Andrew Zimmern. For additional information, please visit http://www.andrewzimmern.com/.

* Use as directed

**About the Cherry Pepto Taste Adventure Sweepstakes


NO PURCHASE NECESSARY. Open only to residents of the 50 U.S. or D.C., 18 or older as of time of entry. Void where prohibited. Entries must be received by 12:00 (noon) ET on 2/27/09. See Official Rules for Weekly and Grand Prize entry deadlines. Sponsor: The Procter & Gamble Distributing LLC, One P&G Plaza, Cincinnati, OH 45202.

About Pepto-Bismol

Pepto-Bismol is the only leading brand that can provide soothing relief for five different stomach symptoms: nausea, heartburn, indigestion, upset stomach and diarrhea. Manufactured and distributed by Procter & Gamble, Pepto- Bismol is available in multiple forms and flavors: liquid, chewables, caplets, Cherry and Original flavor, Regular and Maximum Strength and Children's Pepto Antacid. For additional information, please visit http://www.pepto-bismol.com/.

About Procter and Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R). Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands.

MEDIA CONTACTS:
Carlos Taveras
Taveras.cm@pg.com
(513) 622-4645

Emily Domeyer
Emily.Domeyer@mslpr.com
(312) 861-5276


Photo: http://www.newscom.com/cgi-bin/prnh/20081022/AQW104
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN17
PRN Photo Desk, photodesk@prnewswire.com
Source: Procter and Gamble

CONTACT: Carlos Taveras of Procter and Gamble, +1-513-622-4645,
Taveras.cm@pg.com; or Emily Domeyer, +1-312-861-5276, Emily.Domeyer@mslpr.com,
for Procter and Gamble

Web site: http://www.pg.com/
http://www.pepto-bismol.com/
http://www.cherrypepto.com/
http://www.andrewzimmern.com/


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