Valpak and Martha Stewart Living Omnimedia Announce the Cooking School Sweepstakes

Valpak and Martha Stewart Living Omnimedia Announce the Cooking School Sweepstakes

Win a Trip to "The Martha Stewart Show" in New York City to Celebrate Launch of Soon to be Released Cookbook - "Martha Stewart's Cooking School" and On-Air Series

LARGO, Fla., Sept. 23 /PRNewswire/ -- Valpak(R) and Martha Stewart Living Omnimedia are providing five lucky consumers with a chance to win a trip to "The Martha Stewart Show" (distributed by NBC Universal Domestic Television Distribution/check local listings). Winners will be flown to New York to attend a taping of the show on Oct. 21 celebrating the release of the new book "Martha Stewart's Cooking School" and the launch of the Cooking School series on-air.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080107/CLM009LOGO-b )

To enter, consumers must visit Valpak.com or marthastewart.com/cookingschool where they can 'spin' a prize wheel and have a chance to win one of more than 150 prizes including copies of "Martha Stewart's Cooking School" and cooking tools. Martha Stewart will be featured on 43 million Valpak blue envelopes through Nov. 7 to promote the sweepstakes. The promotion generated more than 43,000 entries in the first 12 hours of being announced.

"Working with Martha Stewart is very exciting for both our consumers and our advertisers," said Melissa Fisher, Valpak's Senior Vice President of Marketing and Communications. "We know Valpak consumers are big fans of Martha Stewart. Our research shows Valpak households are 20 percent more likely than the U.S. average to have watched the Martha Stewart Show and 63 percent more likely to have read or looked at Martha Stewart Living magazine in the past six months, according to Simmons Market Research," said Fisher.

The Martha Stewart Cooking School Sweepstakes is an example of several dozens of successful national promotions Valpak has undertaken. Other promotions have been conducted for brands such as Dr. Seuss' Horton Hears a Who!, Ellen DeGeneres, CBS and Disney, all which were showcased on the envelope.

About Valpak(R)

Valpak is one of the leading direct marketing companies in North America and delivers savings to nearly 45 million households each month throughout the United States and Canada. In 2008, Valpak will distribute some 20 billion offers inserted in more than 521 million envelopes. In addition, Valpak.com(R), an online site for local savings, has about 20 million offer views each month.

Contact information:
Marsha Strickhouser
8605 Largo Lakes Drive Largo, FL 33773
727-399-3175 - office
727-482-7346 - mobile
marsha_strickhouser@valpak.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080107/CLM009LOGO-b
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Valpak

CONTACT: Marsha Strickhouser of Valpak, +1-727-399-3175 (office),
+1-727-482-7346 (mobile), marsha_strickhouser@valpak.com

Web site: http://www.valpak.com/
http://www.marthastewart.com/cookingschool

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