Sony Customizes BRAVIA HDTV Sets With New Link Modules

Sony Customizes BRAVIA HDTV Sets With New Link Modules

Wireless, DVD and Input Links Integrate With TV For Seamless Operation

SAN DIEGO, Sept. 23 /PRNewswire/ -- Sony Electronics today announced the availability of three new BRAVIA(R) Link modules including the Wireless Link, DVD Link, and Input Link. The new devices attach to the back of compatible BRAVIA HDTVs and integrate directly into the television's menu system.

"Now you can customize compatible flat-panel BRAVIA HDTV sets with great features without reconfiguring your entire home theater set up," said Jeff Goldstein, vice president of marketing for Sony Electronics' consumer television group. "Each link module conveniently integrates into the TV's menu system for easy use while eliminating the need for another set top box, component, or remote control."

Sony's Wireless Link Module (DMX-WL1) is a two-piece system that wirelessly transmits high-definition video (up to 1080i) and audio to compatible BRAVIA TVs. The unit's receiver attaches to the back of the TV and connects via an HDMI cable. The transmitter connects to up to five HD sources (four HDMI, one component) and transmits content up to 65 feet to the TV.

The transmitter is controlled via the included remote control which also controls the TV. It ships in October for about $800.

The DVD Link Module (DMX-DVD) also attaches to the back of BRAVIA televisions, bringing full-featured upscaling DVD player functionality directly to the set. The module integrates directly into the menu system via HDMI and is controlled by a single remote control. The player upscales DVDs up to 1080p resolution, enhancing standard definition content to match the resolution of BRAVIA HDTVs. It is now available for about $200.

Adding an additional four HDMI inputs to compatible BRAVIA TVs, the Input Link Module (DMX-SW1) expands connectivity by offering the ability to add more HD devices or to simply relocate HDMI inputs from the back of your TV to an area easier to access to other A/V equipment. The Input Link integrates directly into the user menu and provides access to connected devices via the TV's remote control. It is also now available for about $150.

The three new link modules follow on the currently available BRAVIA Internet Video Link Module which also attaches to the back of compatible BRAVIA TV sets.

The BRAVIA Internet Video Link service streams on-demand entertainment including premium movies and TV shows from Amazon Video On Demand, YouTube videos, and more than 10,000 high-definition and standard-definition videos generally not found on network or cable/satellite TV. The service connects to the Internet via an existing broadband Ethernet connection and streams content directly to your TV, much of which is available at no additional charge.

Sony's BRAVIA Internet Video Link Module is currently available for about $300.

All of the BRAVIA Link Modules can be purchased online at http://www.sonystyle.com/, at Sony Style stores and authorized retailers across the country including Sears and others.

Sony Contacts:
Greg Belloni
Sony Electronics, Inc.
858-942-4460
greg.belloni@am.sony.com

Tania Scheer
PainePR
949-809-6782
tscheer@painepr.com

Source: Sony Electronics, Inc.

CONTACT: Greg Belloni of Sony Electronics, Inc., +1-858-942-4460,
greg.belloni@am.sony.com; or Tania Scheer of PainePR, +1-949-809-6782,
tscheer@painepr.com, for Sony Electronics, Inc.

Web site: http://www.sony.com/

NOTE TO EDITORS: News releases and digital images with captions are available at http://www.sony.com/news. For information regarding the nearest Sony authorized dealer or service location, your readers can call 1-800-222-SONY.

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