Serbia Broadband Boosts the Total TV TV Platform With New Capacity on Eutelsat W2 Satellite

Serbia Broadband Boosts the Total TV TV Platform With New Capacity on Eutelsat W2 Satellite

PARIS, September 15/PRNewswire-FirstCall/ -- SBB, Serbia's leading cable and satellite operator, has inked
a new contract with Eutelsat Communications (Euronext Paris: ETL) for a
fourth transponder on Eutelsat's W2 satellite. The new capacity will support
expansion of SBB's Direct-to-Home (DTH) television platform called Total TV
which addresses subscribers in Serbia, Montenegro, Slovenia and Bosnia &
Herzegovina.

The contract covers lease of a 36MHz transponder for seven
years at Eutelsat's 16 degrees East neighbourhood. The new capacity will be
used for improving Total TV's regional offer as well as to support additional
channels for the Bosnian pay-TV service and soon to be launched Croatian
pay-TV service.

Total TV is a platform with the highest growth rate in the
region of former Yugoslavia. Helped by the strong position of the W2
satellite and its partnership with Eutelsat, Total TV has developed since
launch in 2006 from a platform addressing customers in Serbia to a regional
leader recognised for its quality of offer and service. Counting on the
additional power of Eutelsat's W2M satellite, Total TV plans during 2009 to
offer High Definition channels as well as a PVR and a Video on Demand
service.

Currently occupied by the W2 satellite, 16 degrees East will
host Eutelsat's new W2M satellite which is due for launch by the end of 2008.
SBB's four transponders on W2 will all be transferred to the higher-powered
W2M satellite, ensuring seamless continuity of service and new possibilities
for expansion of Total TV's growing range of digital channels.

The CEO of SBB, Dragan Solak said: "The combination of SBB's
market knowledge and first-class technology partners, among which we must
underline Eutelsat, has brought great success for the Total TV platform
across the markets of former Yugoslavia. Expanding our cooperation is a
logical step on that road and we are looking forward to future projects with
Eutelsat, especially to the possibilities that will come with the newer,
stronger W2M satellite at the same position used today by W2."

Commenting on the new contract, Olivier Millies-Lacroix,
Eutelsat Commercial Director said: "The launch of Total TV on W2 in January
2006 marked the emergence of a new force in pay-TV broadcasting in central
Europe. We are very pleased to have accompanied Total TV's rapid take-up in
its chosen markets and to be cementing our relationship with this new
contract. We look forward to further strengthening our position at 16 degrees
East later this year with the new W2M satellite which will support the
long-term success of our video customers."

For more information from SBB

Angelina Curcic: angelina.curcic@sbb.co.yu

http://www.sbb.co.yu

About Eutelsat Communications

Eutelsat Communications (Euronext Paris: ETL, ISIN code: FR0010221234) is
the holding company of Eutelsat S.A.. With capacity commercialised on 24
satellites that provide coverage over the entire European continent, as well
as the Middle East, Africa, India and significant parts of Asia and the
Americas, Eutelsat is one of the world's three leading satellite operators in
terms of revenues. At 30 June 2008, Eutelsat's satellites were broadcasting
more than 3,120 television channels and 1,100 radio stations. More than 1,100
channels broadcast via its HOT BIRD(TM) video neighbourhood at 13 degrees
East which serves over 120 million cable and satellite homes in Europe, the
Middle East and North Africa. The Group's satellites also serve a wide range
of fixed and mobile telecommunications services, TV contribution markets,
corporate networks, and broadband markets for Internet Service Providers and
for transport, maritime and in-flight markets. Eutelsat's broadband
subsidiary, Skylogic, markets and operates services through its teleport in
Italy that serves enterprises, local communities, government agencies and aid
organisations in Europe, Africa, Asia and the Americas. Headquartered in
Paris, Eutelsat and its subsidiaries employ 538 commercial, technical and
operational experts from 27 countries.

http://www.eutelsat.com

For further information

Press

Vanessa O'Connor
Tel: +33-1-53-98-38-88
voconnor@eutelsat.fr

Frederique Gautier
Tel: +33-1-53-98-38-88
fgautier@eutelsat.fr

Investors

Gilles Janvier
Tel: +33-1-53-98-35-30
investors@eutelsat-communications.com

Source: Eutelsat Communications

For further information: Press, Vanessa O'Connor, Tel: +33-1-53-98-38-88, voconnor@eutelsat.fr; Frederique Gautier, Tel: +33-1-53-98-38-88, fgautier@eutelsat.fr. Investors: Gilles Janvier, Tel: +33-1-53-98-35-30, investors@eutelsat-communications.com. For more information from SBB: Angelina Curcic: angelina.curcic@sbb.co.yu, http://www.sbb.co.yu

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