Scion To Offer Free Shuttle Service During 2008 Cincinnati Midpoint Music Festival

Scion To Offer Free Shuttle Service During 2008 Cincinnati Midpoint Music Festival

CINCINNATI, Sept. 18 /PRNewswire-FirstCall/ -- Scion, the youth brand of Toyota, will keep thousands of feet moving to the music and riding in style rather than pounding the pavement walking venue-to-venue during the 2008 Cincinnati MidPoint Music Festival (MPMF) on Sept. 25-27, 2008. By offering a free shuttle service all three nights, Scion will cut commute times of music lovers allowing them more time to enjoy the tunes of some 200 bands scheduled to perform.

This year the festival will feature more than 185 bands on 17 stages throughout the downtown area and organizers are expecting to attract more than 40,000 ticket holders to the weekend-long festival.

"We're excited to have Scion as the "official ride" of this year's festival, and we're equally excited to offer festivalgoers a quick and convenient way to travel between concert venues," said Dan McCabe, executive producer of the Cincinnati MidPoint Music Festival. "Scion is a perfect fit for the MPMF and we're delighted to have them as a sponsor."

Serving as the "official ride," 20 Scion xB's will continuously shuttle festivalgoers on a route that models Cincinnati's proposed streetcar line, making stops at nine locations running north on Main Street, west on 12th Street, back south on Walnut Street, and east on 5th.

The rides are free for everyone with a one- or three-day MidPoint wristband and will run from 7-11 p.m. Thursday and 8 p.m.-midnight Friday and Saturday.

"Scion is pleased to have the opportunity to sponsor the MidPoint Music Festival," said Scott Neiheisel, regional marketing manager, Toyota Motor Sales, Cincinnati Region. "This sponsorship provides us the perfect opportunity to say 'thank you' to the people who have made Scion such a success. That's really the most important thing for us."

As part of the sponsorship, Scion will also raffle off prize packages to five lucky winners, each of whom will receive a pair of three-day festival passes. In addition, a grand prize winner will receive two additional three-day concert passes, dinner for four at Dewey's Pizza, dedicated use of a Scion xB shuttle on all three nights and an Eastwood guitar.

Interested people can stop by any of the five Cincinnati Area Scion dealerships for their chance to win. All entries must be submitted by noon on Monday, Sept. 22, 2008. Winners will be contacted on Tuesday, Sept. 23, 2008.

For more information on the festival and to find a map of Scion shuttle locations as well as a full listing of concert events, please visit www.MPMF.com.

About Scion

Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand features three ground-breaking models. The xD is an urban subcompact five-door, featuring a muscular stance and accentuated wheel flares. The xB, an urban utility vehicle, combines remarkable interior space with iconic styling. The tC sports coupe surprises the buyer with the convenience of a hatchback and the luxury of a standard all-glass panorama moonroof, complementing the usual wide array of features on all Scions. For more information, visit www.scion.com.

Source: Toyota Motor Sales, U.S.A., Inc.

CONTACT: Chris Waldmeir, P2R Associates for Toyota, +1-248-348-2464 -
office, or +1-248-504-9788 - cell

Web site: http://www.scion.com/
http://www.mpmf.com/

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