Retirement Living TV Appoints Patrick Baldwin to Key Position of General Manager as Network Anticipates Strong Growth

Retirement Living TV Appoints Patrick Baldwin to Key Position of General Manager as Network Anticipates Strong Growth

Former VP of Strategic Development Significantly Expands Role

WASHINGTON, Sept. 12 /PRNewswire/ -- Retirement Living TV (RLTV) announced today the appointment of Patrick Baldwin as General Manager. Baldwin will have full responsibility for all business units and for the strategic direction of RLTV. He was previously the Vice President of Strategic Development and has been a driving force behind the network's rapid growth since its conception.

During his tenure at RLTV, Baldwin has been instrumental in securing partnerships with AARP and NBC, as well as negotiating distribution deals with Verizon FiOS and a number of other cable providers. He will now handle day-to-day operations for the network and continue to report to Brad Knight, CEO of RLTV.

"Pat has been a key part of RLTV since our first day and has been directly responsible for many significant milestones. The performance of Pat and his teams have made it clear that he is the General Manager who will best position us for the rapid growth ahead," said Knight.

"My vision for the future of RLTV is for it to become the leading cable network and media brand for people 50+," stated Baldwin. "In the coming months and years, RLTV will significantly increase the ability of television distributors and advertisers to connect with the 50+ audience. I plan to make RLTV a major media player with a true national footprint and define the ownership structure that positions us to do so." Baldwin's prior responsibilities included leading the network's distribution, advertising sales, and business development efforts. Prior to joining RLTV, he served as CEO and managing partner for Flow Technologies, LLC, a consulting company specializing in process efficiency improvement and corporate strategy.

Earlier, he worked internationally in the Corporate Travel Division of American Express and was based in Sydney, Australia. In this role, he was tasked with finding new revenue streams, optimizing current revenues, and decreasing expenses across American Express' supplier relations and travel operations in Japan, Asia Pacific, and Australia. In addition, Baldwin devised unique supplier negotiation strategies and won the American Express Global Supplier Relations Navigator Award for innovative new business models.

Baldwin earned his Bachelor of Science degree from the University of Maryland and was recently appointed to the NCTA Programmer Committee.

About Retirement Living TV

Retirement Living TV (RLTV) is the only cable network dedicated to serving the needs of adults 50+ with information and entertainment that inspires and enhances the perception of aging. The network has Emmy award-winning programming that addresses a variety of subjects and genres including health, finance, travel, reality, comedy and drama. For more information, log onto http://www.rl.tv/

Source: Retirement Living TV

CONTACT: Kimberly Simmons, Media and Communications Manager of
Retirement Living TV, +1-443-430-8948, Cell, +1-443-841-5313, ksimmons@rl.tv;
or Art Maulsby, VP Client Services of Bob Gold & Associates for Retirement
Living TV, +1-310-784-1040, art@bobgoldpr.com

Web site: http://www.rl.tv/

-------
Profile: intent