IPTV Leader Unveils Online Environment for Comedy Pioneer Seth MacFarlane

IPTV Leader Unveils Online Environment for Comedy Pioneer Seth MacFarlane

KIT digital Builds Interactive Web Environment for Seth MacFarlane's Cavalcade of Cartoon Comedy Web Shorts

NEW YORK and DUBAI, United Arab Emirates, Sept. 12 /PRNewswire-FirstCall/ -- KIT digital, Inc. (BULLETIN BOARD: KITD) , a leading global provider of IPTV enablement technology and video-centric interactive marketing solutions, revealed this week its latest work -- a custom-built Web environment created for TV innovator Seth MacFarlane and his new collection of web shorts titled Seth MacFarlane's Cavalcade of Cartoon Comedy (http://www.sethcomedy.com/). KIT digital was called upon by Media Rights Capital (MRC), an independent film, television and digital studio.

Nearly 75% of all Internet users now watch video online, a 300% increase in just two years, and KIT digital is at the forefront of this booming trend. KIT digital brought a track record in interactive marketing innovation to this new project, having recently built a number of ground-breaking digital Web environments for other high-profile entertainment clients, including Big Brother, Raven-Symone and Wallace & Gromit. KIT digital helps its clients deliver and monetize rich media content in new and engaging ways to audiences over web browsers, mobile phones and IPTV set-top-boxes.

"Our goal in working with KIT digital was to provide Seth a platform that would support his unique brand of comedy," said Dan Goodman, president of digital media, Media Rights Capital. "They were the ideal architect of our 'home base' for this new concept as they were able to deliver a total solution from compelling creative to a turnkey back-end solution. We are thrilled with the dynamic environment they have developed for the content."

The online experience KIT digital created for Seth MacFarlane's Cavalcade of Cartoon Comedy incorporates flash development elements built upon KIT digital's proprietary API-based video player. The company merged detailed flash animations with the API player to synthesize the show and interactive components. Highlights of the interface include:

-- Two different channels: Video channel containing a playlist of all
animated content for the site and the Blog channel containing a
playlist of complementary blog content from Seth MacFarlane
-- Integrated advertising features directly into the player, allowing a
seamless brand experience
-- Best-of-breed reporting, tracking and trend analysis
-- Integrated non-video content (cast profiles, ticker ,etc.) and a
custom content management systems (CMS) to manage all non-video
content
-- Customized YouTube channel consistent with the creative elements of the
website
-- Edge-cache technology that allows scalability and high performance over
a global footprint, ensuring that the player loads quickly and viewing
experience is maximally enhanced.

"Once again, Seth MacFarlane is breaking new ground in entertainment, this time in how it is delivered to the consumer through the Internet," stated Kaleil Isaza Tuzman, chairman and chief executive officer of KIT digital. "We are thrilled to have been given the opportunity to work on this initiative with Media Rights Capital, an important client of the firm. KIT digital is proving yet again to be at the forefront of the fusion of traditional and new media."

KIT digital has previously been called upon by industry heavyweights to bolster online presence, increase audience reach and market share, and create cutting-edge, dynamic interactive environments for consumers. Such clients include: News Corporation (including properties NY Post, The Sun, The Times), ESPNstar, Citadel Radio Network, Verizon, RCS, IMG and ABC Disney. For more information on KIT digital, please visit http://www.kit-digital.com/. To request an interview, or to learn more about how the company is helping to transform online interactive development, please call the below media contact.

About KIT digital

KIT digital, Inc. (OTCBB: KITD) is a leading, global provider of proprietary IP-based video distribution technologies and video-centric interactive marketing solutions. Through its end-to-end platform, KIT digital works closely with consumer brands, content providers and telcos to maximize the value of video content via the Internet and mobile networks. The KIT VX platform allows clients to publish, manage and distribute digital video content, build online/mobile communities and integrate advertising. The Company offers businesses a full range of interactive marketing solutions and KIT clients can access approximately 100 KIT-syndicated channels and 40,000 KIT-syndicated videos. KIT digital clients include News Corp., Verizon, IMG, China Mobile, Telefonica, Vodafone, K-Mart, Coles, NASDAQ, Hummer and RCS. KIT digital has principal offices in Dubai, Melbourne (Australia), Stockholm, New York and London. For additional information, please visit http://www.kit-digital.com/.

Media Contact:
Jonathan Cutler
Verse Communications
818.981.3023
jonathan@verseinc.com

Source: KIT digital, Inc.

CONTACT: Jonathan Cutler of Verse Communications, +1-818-981-3023,
jonathan@verseinc.com, for KIT digital, Inc.

Web site: http://www.kit-digital.com/
http://www.sethcomedy.com/

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Profile: intent