Jolt(R) Apparel Launches Online Fashion Site - Joltstyle.com

Jolt(R) Apparel Launches Online Fashion Site - Joltstyle.com

NEW YORK, Sept. 19 /PRNewswire/ -- Jolt(R) apparel is proud to announce the launch of Joltstyle.com. A leader in fashion-forward casual sportswear for Juniors, Jolt(R) offers a broad range of denim and non-denim bottoms and jackets that provide a compelling combination of quality, value and great fit with a uniquely feminine twist.

As part of its introductory campaign, Joltstyle.com is offering an enter-to-win sweepstakes, rewarding 5 grand prize winners with a "Spa Day Package" at the location of their choice. In addition to giveaways, Joltstyle.com features an interactive section, "What You're Loving Now," which polls all of the Jolt(R) fans' favorite things, ranging from music, makeup, fashion, and film. The results are showcased in the "Top 10 Must Haves" section.

More than just a fashion site, Joltstyle.com supports new recording artists; so viewers can tune in, plug in and turn up to hear what others are listening to. Jolt(R) fans can create playlists, download ringtones and share their favorite songs and artists.

Joltstyle.com also offers fans the opportunity to directly link to the Jolt(R) fan group on Facebook at http://www.facebook.com/pages/Jolt/25308727985, where fans can upload pictures of their favorite styles and get tips from other fashionistas.

Joltstyle.com's functionality also offers an easy link to Macy's, Nordstrom, and Dillard's online stores, where customers will find a great range of their favorite Jolt(R) apparel for purchase.

About Kellwood

Kellwood is a $1 billion leading women's apparel marketer. Specializing in branded products, the Company markets to all channels of distribution with products and brands tailored to each specific channel including Baby Phat(R), Phat Farm(R), Vince(R), Sag Harbor(R), Briggs New York(R), My Michelle(R), Jolt(R) and Hollywould(R), as well as licensed brands XOXO(R) and David Meister(R). Kellwood is an affiliated portfolio company of Sun Capital Partners, Inc., a leading private investment firm specializing in leveraged buyouts and investments in market-leading companies.

Contact: Kellwood Company
Erin Haggerty
212-329-8059
Erin.Haggerty@Kellwood.com

Source: Kellwood

CONTACT: Erin Haggerty of Kellwood Company, +1-212-329-8059,
Erin.Haggerty@Kellwood.com

Web site: http://www.kellwood.com/
http://joltstyle.com/

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