Rentrak Announces Top TV on DVD Sales and Rentals for the Four Week Period Ending September 14, 2008

Rentrak Announces Top TV on DVD Sales and Rentals for the Four Week Period Ending September 14, 2008

- Second Season of 'Heroes' Tops DVD Sellers List and Second Season of 'Dexter' Tops DVD Rentals List -

LOS ANGELES, Sept. 18 /PRNewswire-FirstCall/ -- Rentrak Retail and Home Video Essentials, business units of Rentrak Corporation (NASDAQ:RENT), today announced the Top 10 TV on DVD sales and rentals for the prior four weeks based on estimated consumer spending in anticipation of the start of the new broadcast television season.

Both "Entourage: Season 4" and "The Office: Season 4" delivered their strongest first week sales numbers for any season. Overall, many other television show DVD compilations, including "Entourage" and "The Office," saw a boost in sales in conjunction with the most recent release in the collection.

While the bulk of the consumer spending in the TV on DVD category is through sales, it is interesting to note that the pay television network programming like "Weeds" and "John Adams," continue to rank in the top renting TV on DVD category well into their release window.

Rentrak Top 10 Selling TV on DVD*
RANK TITLE STUDIO Release Date
1 Heroes - Season 2 UNI 08/26/08
2 The Office - Season 4 UNI 09/02/08
3 House - Season 4 UNI 08/19/08
4 Dexter - Season 2 PAR 08/19/08
5 Grey's Anatomy - Season Four DIS 09/09/08
6 Smallville - Season Seven WAR 09/09/08
7 Entourage - Season 4 WAR 08/26/08
8 Gossip Girl - Season 1 WAR 08/19/08
9 South Park - Season 11 PAR 08/12/08
10 One Tree Hill - Season 5 WAR 08/26/08

*Week ended September 13, 2008

Rentrak Top 10 Renting TV on DVD
RANK TITLE STUDIO Release Date
1 Dexter - Season 2 PAR 08/19/08
2 Heroes - Season 2 UNI 08/26/08
3 The Office - Season 4 UNI 09/02/08
4 Weeds - Season 3 LNG 06/08/08
5 Entourage - Season 4 WAR 08/26/08
6 House - Season 4 UNI 08/19/08
7 John Adams HBO 06/10/08
8 Mad Men - Season 1 LNG 07/01/08
9 Prison Break - Season 3 FOX 08/12/08
10 The Shield - Season 6 FOX 08/26/08

Source: Rentrak Retail Essentials 08/17-9/13/08 U.S. brick-and-mortar sales channel; Rentrak Home Video Essentials 08/18-9/14/08. All analysis and ranks based on consumer spending estimates. Excludes children's titles.

About Retail Essentials(R)

Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel. No other service provides faster access to in-depth market data and weekly estimations of gross consumer spending. Rentrak delivers sell-through data broken down by DVD title, format, category, genre, TV market and more, within 72 hours after the close of each business week. Clients can access current, weekly, and historical title sales data to competitively benchmark industry performance.

About Home Video Essentials(R)

Home Video Essentials is Rentrak's exclusive point-of-sale (POS) tracking system, which measures title-level performance via rental transactions on over 65,000 DVD and video game properties in the brick-and-mortar, online, and kiosk channels across North America. Rentrak is the world's largest processor of rental data, tracking in excess of one billion transactions each year from more than 13,700 storefronts within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at http://www.rentrak.com/.

Contacts: Sallie Olmsted/Amanda Bartz
Rentrak Corporation
310-854-8124/8151

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, or Amanda Bartz,
+1-310-854-8151, both of Rentrak Corporation

Web site: http://www.rentrak.com/

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