Eye-Fi Reports Live From the 60th Primetime Emmy(R) Awards

Eye-Fi Reports Live From the 60th Primetime Emmy(R) Awards

Eye-Fi to Provide Celebrity Photo Uploads from the Red Carpet in Real-Time

LOS ANGELES, Sept. 18 /PRNewswire/ -- This year, coverage of the Primetime Emmys(R) will go wireless with the help of Eye-Fi Inc. (www.eye.fi), makers of the world's first wireless memory card for digital cameras. Eye-Fi will be on-site for the red carpet arrivals and all the excitement of this year's winners at the 60th Primetime Emmys, while its five selected photographers immediately upload their snapshots to www.emmys.com. Fans will be able to see photos of their favorite celebrities in near real-time as if they were walking the red carpet with them. The Primetime Emmys will air on ABC Sunday, September 21.

"Eye-Fi is dedicated to helping people share their pictures effortlessly and while those memories are still fresh," said Jef Holove, CEO of Eye-Fi. "Whether that's photos you take of your friends uploaded to your SmugMug page, or instant uploads of your favorite actor sent to emmys.com, we make it as easy as simply turning on your camera."

Eye-Fi cards are wireless memory cards for digital cameras that use Wi-Fi networks to automatically upload images from any SD digital camera to a computer and to the Web - no cables, cords or cradles are required.

"Our viewers demand the most up to date information and visuals of the event and their favorite celebrities," said Brian Seth Hurst, second vice chair for the Television Academy and CEO of the Opportunity Management Company. "With the help of Eye-Fi, we are getting images to Emmy watchers and devotees instantly and enhancing the overall Emmy experience for online users."

Eye-Fi has garnered numerous awards, including PC World's "The 100 Best Products of 2008" and Yahoo! Tech's "Last Gadget Standing 2008." For more information about Eye-Fi's family of products for consumers, please visit www.eye.fi.

About Eye-Fi

Founded in 2005, the company is dedicated to building products and services that help consumers navigate, nurture and share their visual memories. Eye-Fi's patent-pending technology works with Wi-Fi networks to automatically send photos from a digital camera to online, in-home and retail destinations. Headquartered in Mountain View, Calif., the company's investors include LMS Capital, Opus Capital, Shasta Ventures and TransLink Capital. More information is available at www.eye.fi.

About the Academy of Television Arts & Sciences

The Academy of Television Arts & Sciences was founded in 1946 just one month after network television was born. It is a non-profit organization devoted to the advancement of telecommunications arts and sciences and to fostering creative leadership in the telecommunications industry. In addition to recognizing outstanding programming through its Primetime Emmy(R) Awards, the Television Academy publishes EMMY Magazine and, through its Foundation, is responsible for the Archive of American Television, College Television Awards, acclaimed student internships and other educational outreach programs. For more information, please visit www.emmys.tv.

Source: Eye-Fi

CONTACT: Christina Pacelli, Red Consultancy for Eye-Fi,
+1-415-618-8812, or christina.pacelli@redconsultancy.com

Web Site: http://www.emmys.com/
http://www.emmys.tv/

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