CLICK.AD by Sotal Enterprises Delivers Interactive, Targeted Advertising Platform for IPTV Networks

CLICK.AD by Sotal Enterprises Delivers Interactive, Targeted Advertising Platform for IPTV Networks

MOSCOW, September 12/PRNewswire/ -- Sotal Enterprises CLICK.AD platform is designed to benefit
Telecom Operators who are eager to maximize the return on their investment in
IPTV implementations. Advertising is the most promising market where Telecom
Operators can benefit from new revenue streams. Cumulative revenue from
in-game, mobile, online and interactive TV promotions are forecast to reach
US$60 billion a year by 2010, which represents 45 percent of the entire
digital content market (according to IBM GBS).

Today, Sotal Enterprises, at International Broadcasting
Conference, Amsterdam, Netherlands launches the newest and most advanced
version of CLICK.AD; the comprehensive platform to handle a full lifecycle of
interactive, targeted advertisements including sales, creation, delivery and
control.

CLICK.AD creates additional revenue streams - indirect
revenues from advertisements and direct revenues from TVGets - interactive
on-line mini-applications. The platform facilitates customer retention and
loyalty by providing a unique set of IPTV value added services to keep users
attracted and motivated. CLICK.AD enhances "vision" of IPTV customers via a
built-in analytical engine to reveal and predict user consumption behaviors,
which in turn allows the operator to tailor IPTV services and content
offerings. The platform is a very cost effective solution with negligible
marginal cost of an extra campaign.

One of the distinctive features of CLICK.AD is a state-of-art
subscriber categorization engine. CLICK.AD DNA allows the exact match of
advertisement, subscriber and media (TV, VOD,TVGet). This approach generates
truly tailored advertisement delivery. CLICK.AD DNA is a "live" ID as it is
constantly updated on the basis of information flow.

CLICK.AD is offered as a VAS platform to Telecom Operators and
as an ASP (Application Service Provider) managed service. The platform is
flexible enough to be integrated seamlessly into the operator's chosen
business model including BSS/OSS platforms in place. Sotal Enterprises has a
straightforward implementation methodology for customization and integration,
supplemented by consulting, on-site training and after warranty support.

Sotal Enterprises was founded to bring to market a number of
IPTV related applications aimed at both Telecom Operators and Content
Providers. The company possesses a wealth of experience in technology,
consumer service design and consulting. For more information on CLICK.AD and
other Sotal Enterprises products visit http://www.sotal-iptv.com or contact
us at the following coordinates:

http://www.sotal-iptv.com

Sotal Enterprises Limited
Email: info@sotal-iptv.com
Tel: +1-323-776-3465

Source: Sotal Enterprises Limited

Alexander Piterbarg, Sotal Enterprises Limited, Email: info@sotal-iptv.com , Tel: +1-323-776-3465

-------
Profile: intent