Qualcomm Showcases Value-added Services Enabled by MediaFLO Broadcast Mobile TV Platform at IBC 2008

Qualcomm Showcases Value-added Services Enabled by MediaFLO Broadcast Mobile TV Platform at IBC 2008

- Demonstrations Illustrate Advanced Functionality Beyond Mobile TV and Highlight the Immersive, Personalized Nature of Interactive Mobile Broadcast Services -

AMSTERDAM, Netherlands, Sept. 12 /PRNewswire-FirstCall/ -- Qualcomm Incorporated (NASDAQ:QCOM), a leading developer and innovator of advanced wireless technologies and data solutions, today announced its live, over-the-air demonstrations of the MediaFLO(TM) interactive broadcast mobile TV platform at IBC 2008 (Mobile Zone, Hall 12, Stand 269), which will feature audio, video and data applications delivered over both UHF and L-Band frequencies. The Company will showcase a variety of value-added mobile broadcast services, including new proof-of-concept interactivity applications that illustrate the ability to deliver immersive and personalized content over the MediaFLO platform. The demonstrations will be shown on commercial and pre-commercial mobile handsets, as well several new concept devices including a MediaFLO-enabled Wi-Fi accessory for smartphones, USB and mini-USB MediaFLO accessories for PCs and laptops, and a MediaFLO in-vehicle system.

The applications highlight numerous ways in which mobile users can closely engage with live programming and even interact with other viewers. Features of the MediaFLO applications include:

-- Real-time user presence, referrals & chat - viewers can see when their
friends are watching MediaFLO, invite them to watch programs and chat
with them
-- Program ratings - users can rate programs and view a live compilation
of other viewers' ratings in real time
-- Jukebox-style voting systems - users can vote on their favorite music
videos and view live updates of vote tallies
-- Program reminders - viewers can set reminders to watch specific
programs on their mobile devices
-- Links to social networking sites - viewers can update the status on
their online profiles to let friends know when they are watching
MediaFLO

"User engagement is a vital part of the MediaFLO experience," said Neville Meijers, senior vice president and general manager of Qualcomm MediaFLO Technologies. "Interactivity capitalizes on the inherent capabilities of mobile devices and allows consumers to become active participants in creating their own viewing experience. Applications that drive user involvement help operators create customer loyalty and provide greater revenue opportunities through mobile advertising, commerce and SMS traffic. As the mobile broadcast market continues to grow, MediaFLO is well positioned to meet the demand for new devices and applications through our enabling mobile broadcast technology."

MediaFLO is a mobile broadcast platform for the delivery of high-quality entertainment and information, including streaming video and audio, Clipcasting(TM) media, IP datacasting and interactive services. FLO(TM) is an open, globally recognized air interface technology standardized by the Telecommunications Industry Association (TIA) and recommended by ITU-R for the broadcasting of multimedia and data applications. Invented for mobility, MediaFLO is designed to increase capacity and coverage, as well as reduce costs for multimedia content delivery to mobile devices. More information about MediaFLO is available at http://www.mediaflo.com/.

Qualcomm Incorporated (NASDAQ:QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2008 FORTUNE 500 company. For more information, please visit http://www.qualcomm.com/.

Qualcomm is a registered trademark of Qualcomm Incorporated. Clipcasting, FLO and MediaFLO are trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

Qualcomm Contacts:
Mona Klausing, Qualcomm MediaFLO Technologies
Phone: 1-858-651-4268
Email: mediaflo_pr@qualcomm.com

Suzi Whyte, Qualcomm Europe
Phone: 44-20-8237-7158
Email: swhyte@qualcomm.com

John Gilbert, Investor Relations
Phone: 1-858-658-4813
Email: ir@qualcomm.com

Source: Qualcomm Incorporated

CONTACT: Mona Klausing, Qualcomm MediaFLO Technologies, +1-858-651-4268,
mediaflo_pr@qualcomm.com, or Suzi Whyte, Qualcomm Europe, 44-20-8237-7158,
swhyte@qualcomm.com, or John Gilbert, Investor Relations, +1-858-658-4813,
ir@qualcomm.com, all of Qualcomm

Web site: http://www.qualcomm.com/
http://www.mediaflo.com/

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