Banquet Dishes Up Banquet Select Recipes(TM) - A New Line of Frozen Meals That Are 'So Good for So Little(TM)'
Banquet Dishes Up Banquet Select Recipes(TM) - A New Line of Frozen Meals That Are 'So Good for So Little(TM)'
Country Music Star Lee Ann Womack Tells Busy Moms about the Value Banquet Brings to the Table, Offers a Sneak Preview from New Album
OMAHA, Neb., Sept. 22 /PRNewswire-FirstCall/ -- According to the World Bank, overall food prices have increased 83 percent over the past three years.(1) Today, when food prices are through the roof and budgets are tighter than ever, being resourceful is the key component to making sure the family stays both satisfied and on budget. With Banquet Select Recipes(TM), a new line of frozen meals priced around $1.50, families don't have to sacrifice taste, quality or convenience for a great value.
Banquet Select Recipes are thoughtfully prepared, using quality cuts of meat, such as all-white-meat chicken, colorful vegetables, rich sauces and flavorful touches like shredded cheese. The new line offers a variety of favorite family recipes, including Chicken Parmesan and Home-Style Pot Roast.
To emphasize the wholesome goodness of the meals, Banquet is partnering with award-winning country music artist and mother of two Lee Ann Womack to announce the launch of Banquet Select Recipes and the "So Good for So Little" Campaign, which spreads the word about the value Banquet Select Recipes offer families looking for flavorful and convenient meal solutions.
"As a mom, my number one priority is taking care of my family. That's why I've partnered with Banquet to ensure that moms everywhere know that they don't have to sacrifice taste and quality when living on a budget. With new Banquet Select Recipes, moms can provide their families with a variety of complete, wholesome meals that bring something special to the dinner table every day for only around $1.50," Womack said.
According to Tom McGough, vice president of the Banquet brand, moms have counted on Banquet for more than 50 years to provide nourishing foods that their families love at a great value. "Now, during tough economic times, consumers are looking for more ways to stay on budget without compromising quality," said McGough. "With Banquet Select Recipes, families can enjoy flavorful, complete meals at an incredible value," he added.
Through the "So Good for So Little" Campaign, Banquet and Lee Ann Womack are giving all hard-working moms something special with a sneak preview of Lee Ann's song "The Story of My Life" off her new album, CALL ME CRAZY, which will hit stores Oct. 21. The song will be aired on radio stations nationwide during the week of Sept. 22. For a complete listing of stations, please call 888-234-0038. This is the first time "The Story of My Life" will be played on the radio and it is brought to fans exclusively by Banquet Select Recipes.
About Banquet Select Recipes
Banquet Select Recipes are priced around $1.50 and are available in seven varieties, which include Chicken Parmesan, Classic Fried Chicken, Enchilada Combo Meal, Herb Grilled Chicken Breast, Home-Style Pot Roast, Slow Cooked Beef and Smothered Burrito. Select Recipes are now available in supermarkets nationwide.
About ConAgra Foods
ConAgra Foods, Inc. (NYSE:CAG) is one of North America's leading packaged food companies, serving consumer grocery retailers, as well as restaurants and other foodservice establishments. Popular ConAgra Foods consumer brands include: ACT II, Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt's, Kid Cuisine, Marie Callender's, Orville Redenbacher's, Peter Pan, PAM, Reddi-wip, Snack Pack, Swiss Miss, Wesson and many others. For more information, please visit us at http://www.conagrafoods.com/.
(1) The World Bank. "Rising Food Prices Threaten Poverty Reduction."
Source: ConAgra Foods, Inc.
CONTACT: Regina DeMars of ConAgra Foods, Inc., +1-402-595-6727,
regina.demars@conagrafoods.com; or Michelle Amoroso, +1-202-835-9456,
michelle.amoroso@ketchum.com, for ConAgra Foods, Inc.
Web site: http://www.conagrafoods.com/
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