Clickability Enables Record One-Year Growth for Tribeca Film Festival

Clickability Enables Record One-Year Growth for Tribeca Film Festival

Award-winning Web Content Management Solution is Foundation for Revamped Festival Site, Doubling Traffic in 2008

SAN FRANCISCO, Sept. 22 /PRNewswire/ -- Clickability, Inc., the global leader in on demand Web Content Management (WCM), today announced that its award-winning WCM platform enabled the 2008 Tribeca Film Festival to scale site capacity to support record-breaking growth, driving a 100 percent increase in traffic from 2007 to 2008. The Clickability platform also supported a 20 percent increase in year-over-year online ticket sales by seamlessly integrating with the Festival's existing ticketing solution for quick and easy ticket purchasing, and by providing a host of social media tools.

"Tribeca Film Festival and Tribeca Enterprises required a website that could deliver a very dynamic consumer experience. Externally, we needed social networking and video serving that was seamless and easy for consumers to use. Internally, we needed a system that was transparent, absolutely user-friendly for both Web programmers and non-technical users," said Paola Freccero, co-executive director for the Tribeca Film Festival (http://www.tribecafilm.com/festival/).

Ms. Freccero added, "As we continue to grow, we know that Clickability will be there as a partner in that growth. Whenever we consider improvements to our site and the user experience, the team at Clickability is our first phone call."

Clickability's proven on-boarding methodology and world-class client services team was able to get Tribeca migrated, trained, and live in fewer than 90 days, well before the first day of ticketing. Clickability's multi-tenant infrastructure kept up with the demand that had previously overwhelmed Tribeca's previous Web Content Management system.

The endless capacity of Clickability's solution along with the company's passionate customer support enabled Tribeca to easily manage the huge spike in traffic, with absolutely no investment in hardware or software. Unlike any other Software as a Service (SaaS) solution on the market today, Clickability's unique approach to Web Content Management has allowed the Tribeca organizers to focus on their core competency -- delivering an unforgettable festival experience -- while leaving the back-end technology and programming innovations to Clickability's development team. Through Clickability's easy-to-use WCM platform, the Tribeca Film Festival editorial team was able to instantly publish content to the site through one streamlined interface.

"Tribeca's experience is an excellent example of the true business value of Web Content Management delivered as a service," stated Mary Laplante, vice president and senior analyst with The Gilbane Group, an analyst and consulting firm specializing in the strategic use of information technologies. "First, the organization needs a WCM solution that not only supports the business, but also scales to meet demand that can be uneven. Second, maintaining in-house IT systems and resources to meet these needs isn't strategic to Tribeca's business. Solutions like Clickability's platform are making permanent in-roads in the WCM landscape because they address these requirements with the right business model, reliable infrastructure and solid support."

The innovative architecture of the Clickability WCM platform also offers media and entertainment companies, such as Tribeca Enterprises, the opportunity to implement the latest in multimedia and Web 2.0 features. In order to transform the two-week, local festival into a year-round, international, interactive experience, Tribeca requires a website with advanced social media tools that deliver an engaging customer experience. Clickability offers Tribeca a comprehensive package of interactive tools, which includes social networking, blogging, video serving, ticketing, personalized calendars, site customization and an on-demand ad server that ties ads to specific sections and pages of the site.

More specifically, by utilizing the Clickability on demand WCM Platform, Tribeca is able to continually add new content while maintaining existing content for site visitors to access. The Clickability platform has easily integrated with the festival's existing video platform, making the multimedia back-end management and front-end user experience completely seamless. The site hosts massive quantities of multimedia content, including video clips of trailers, shorts, filmmaker bios, speeches, and red carpet highlights. For example, there are more than 541 video clips from the last two festivals alone. Furthermore, in addition to content from previous festivals, the Tribeca website includes film descriptions and photos for the 200 films that played in the last festival.

"At Clickability, we ensure that companies never become victims of their own success -- driving so much traffic to their website that it crashes," said John Girard, CEO of Clickability. "Whether you're a concert company with a big ticket day, a large enterprise with a new product release, or a paparazzi blog with the latest teen starlet photos, it's crucial to your bottom line that your website is available at all times for your customers. We are extremely proud to play a part in the remarkable success of the Tribeca Film Festival."

About Clickability, Inc.

Clickability(TM) is the global leader in on demand Web Content Management (WCM). The company enables customers to take content from any source and publish to any device, managing their entire content repository of digital assets more effectively in "the cloud." The Clickability platform is unique in leveraging four pillars to support the complete content lifecycle: Software as a Service (SaaS), Infrastructure as a Service, Innovation as a Service, and On-Boarding and Support as a Service. Enterprise customers such as Amcor, Cantor Fitzgerald, and NetApp, as well as media and entertainment leaders such as CNN, Smithsonian, Time, the Tribeca Film Festival, and the Wall Street Journal, rely on Clickability to reduce costs, increase revenues, build global brands, and foster stronger customer relationships. Hosted in three secure, energy-efficient data centers, the multi-tenant Clickability platform offers customers an environmentally friendly alternative to hardware ownership. Founded in 1999, the privately held company is headquartered in San Francisco, with offices in New York and London. Clickability garnered the Software and Information Industry Association's 2008 CODiE Award for best content management solution. More information is available by calling 866-276-4580 or visiting http://www.clickability.com/.

(C)2008 Clickability, Inc. Clickability is a trademark of Clickability, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.

Source: Clickability, Inc.

CONTACT: Shira Frantzich of Sterling Communications, +1-408-884-5156,
sfrantzich@sterlingpr.com, for Clickability, Inc.

Web site: http://www.clickability.com/

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