3 Italia Selects Alcatel-Lucent to Expand and Optimize its DVB-H Mobile TV Network

3 Italia Selects Alcatel-Lucent to Expand and Optimize its DVB-H Mobile TV Network

IBC, AMSTERDAM, September 11/PRNewswire-FirstCall/ -- Alcatel-Lucent (Euronext Paris and NYSE: ALU) has signed a turnkey
equipment and services contract with 3 Italia, a leading 3G mobile operator
in Italy and the first DVB-H Mobile TV operator in the world, to expand and
optimize its broadcast Mobile TV network throughout Italy. Alcatel-Lucent's
solution for 3 Italia, based on its DVB-H terrestrial transmitters, its
remote monitoring system and including network integration services, will
enable 3 Italia to increase the indoor and outdoor coverage of its broadcast
Mobile TV network, while optimizing network efficiency for enhanced Mobile TV
service delivery. As a result, 3 Italia's subscribers will enjoy attractive
television programs - such as football matches, movies, music and reality
shows - with an improved mobility and service continuity.

Alcatel-Lucent will extend and increase the density of 3
Italia's DVB-H terrestrial transmitters network across Italy, enabling 3
Italia to offer broadcast Mobile TV services to its 8.45 million UMTS
customers. Furthermore, the seamless integration of Alcatel-Lucent's Mobile
TV terrestrial transmitters into 3 Italia's existing mobile sites, as well as
new sites, and a new powerful remote monitoring system, enables 3 Italia to
protect its previous investments, while achieving significant savings in
capital and operational expenditures.

"As end-users increasingly demand enhanced entertainment
services that are on the move, operators need to transform their network
while protecting their investment. By enabling 3 Italia, which is the first
DVB-H Mobile TV operator in the world, to expand and optimize its existing
DVB-H network in Italy, Alcatel-Lucent is delivering upon its commitment to
accelerate the advent of Mobile TV for the mass market, whichever the mobile
broadcast technology," said Pierre Barnabe, President of Alcatel-Lucent's
activities in France, Iberia & Italy. "This new contract confirms
Alcatel-Lucent's ability to offer and integrate innovative and future-poof
wireless network solutions that can support a broad range of blended service
applications including Mobile TV services."

The Alcatel-Lucent solution for 3 Italia is based on its 9600
DTH, future-proof multi-standard digital terrestrial transmitter that can
deliver DVB-T and DVB-H broadcast solutions, as well as a smooth evolution to
DVB-SH. These transmitters have been designed and optimized according to the
specific requirements of mobile operators and can easily be integrated into
their mobile sites. Alcatel-Lucent's solution also includes its remote
monitoring system, as well as professional services such as network
integration, project management, installation and commissioning, and repair
and maintenance. For more information on Alcatel-Lucent's Unlimited Mobile TV
solution: http://www.alcatel-lucent.com/mobiletv

DVB-H: Digital Video Broadcast - Handheld

About 3 Italia

3 Italia - The Hutchison Whampoa Group's Mobile Media Company,
won a UMTS license in Italy in 2000, commenced offering its services in 2003
and is now the leader of the UMTS market in Italy - with over 8.45 million
customers - thanks to a wide offer of multimedia, video communication and
internet services, in addition to entertainment, music, information, cinema,
sport and Mobile TV. After acquiring the national license as digital TV
operator in 2005, the following June 3 Italia launched the first Digital
Mobile TV based on DVB-H technology in the world, broadcasting on a mobile
exclusive basis in Italy all the matches from the FIFA World Cup 2006. 3
Italia has also established itself on the cutting-edge of third generation
mobile technology (3G) development by launching the first HSDPA commercial
offer in Italy and implementing HSUPA to access broadband in mobility with
data transmission speeds of up to 7.2 Mbps in download and 1.4 Mbps in
upload. In June 2007, 3 Italia launched X-Series, the first all-inclusive
offer that extends several of the core applications and features of the
broadband Internet to third generation mobile handsets. In October 2007, 3
Italia and Skype launched 3 Skyephone, the first mobile phone offered to the
mass market and specifically studied for free Internet calls, that lets
people using Skype through an embedded software. Finally, in June 2008, DVB-H
free channels and free Internet thus become the cornerstone for 3 Italia's
"cross-medial" strategy, conceived to offer TV and the Internet in mobility,
in a single pocket and personal object, combining non specialized TV,
thematic channels, TV 2.0, social networking and the whole rich internet
world. For more information visit http://www.tre.it, http://www.la3tv.it or
http://www.3xseries.it.

About Alcatel-Lucent

Alcatel-Lucent (Euronext Paris and NYSE: ALU) provides
solutions that enable service providers, enterprises and governments
worldwide, to deliver voice, data and video communication services to
end-users. As a leader in fixed, mobile and converged broadband networking,
IP technologies, applications and services, Alcatel-Lucent offers the
end-to-end solutions that enable compelling communications services for
people at home, at work and on the move. With operations in more than 130
countries, Alcatel-Lucent is a local partner with global reach. The company
has the most experienced global services team in the industry, and one of the
largest research, technology and innovation organizations in the
telecommunications industry. Alcatel-Lucent achieved revenues of Euro 17.8
billion in 2007 and is incorporated in France, with executive offices located
in Paris. For more information, visit Alcatel-Lucent on the Internet:
http://www.alcatel-lucent.com

Source: Alcatel-Lucent

Alcatel-Lucent Press Contacts: Regine Coqueran, Tel: +33(0)1-40-76-49-24, regine.coqueran@alcatel-lucent.com; Mark Burnworth, Tel: +32(0)3-240-38-81, mark.burnworth@alcatel-lucent.com; Alcatel-Lucent Investor Relations: Remi Thomas, Tel: +33(0)1-40-76-50-61, remi.thomas@alcatel-lucent.com; Tom Bevilacqua, Tel: +1-908-582-7998, bevilacqua@alcatel-lucent.com; Tony Lucido, Tel: +33(0)1-40-76-49-80, alucido@alcatel-lucent.com; Don Sweeney, Tel: +1-908-582-6153, dsweeney@alcatel-lucent.com

-------
Profile: intent