AmberFin Launches iCR 4.0 at IBC 2008

AmberFin Launches iCR 4.0 at IBC 2008

New Software Includes Enhanced Compatibility and Repurposing Features

LONDON, September 11/PRNewswire/ -- AmberFin today announces the launch of the latest version of its iCR
software, an open-standards platform with four-time Emmy award winning
technology that can digitize and transform new and archived content.

AmberFin iCR 4.0 includes reliable SD/HD ingest, optimized for open
storage servers, with integrated review and quality control. Its repurposing
module has been enhanced to enable it to reduce the equivalent quality file
size by as much as 25% alongside cut-and-splice versioning tools, network
rendering capabilities and best-in-class video processing and conversion.

It also offers increased interoperability with Apple Final Cut Pro and
Avid editing systems, addressing the compatibility challenges faced by
content owners today.

Jeremy Deaner, CEO of AmberFin, comments: "The film and broadcast
industry is evolving to meet consumer demand for high quality content. We
have a dedicated research and development team to ensure that AmberFin iCR
meets the changing needs and addresses key issues including better picture
quality, incompatibility and quality control. The latest version of iCR is
specifically designed to address major pain points, allowing content owners
to make the most of their existing content and address the opportunities
presented by new delivery platforms."

Other key features and benefits of iCR 4.0 include:

- Best Compression Performance on the Market

- A new "Pixel Adaptive" conversion technique that transforms any type
of content to progressive pictures, providing breakthrough
improvements in perceived quality and significant bit rate reduction

- Boosted Repurposing Throughput

- Automated distribution and load balancing of repurposing tasks on a
network of iCR systems, resulting in shorter rendering times and
optimal usage of computing resources

- Enhanced job tracking, logging and error handling

- Enhanced MXF Cutting and Splicing

- Ability to extract one or multiple segments of MXF files to perform
partial extraction or clip segmentation

- Functionality to splice and merge multiple clips to create new
versions such as commercial extractions or insertions

- Centralized Apple QuickTime and Final Cut Pro Workgroup
Capabilities

- Exceptional support for Apple QuickTime and Final Cut Pro workflows,
providing dependable SD/HD ingest, review, quality control,
conversion and repurposing operations for workgroup environments
based on central server systems such as Storage Area Network (SAN)
or Network Attached Storage (NAS)

- Enhanced Avid Interoperability

- New streamlined Avid workflow to ingest and repurpose Avid-compatible
SD/HD content that can then be imported into Avid edit systems

- Extended Standard and High-Definition P2 and XDCAM Support

- Complete end-to-end workflows to import, ingest, review, quality
control, convert and repurpose SD/HD formats of Panasonic P2 and Sony
XDCAM files allowing seamless conversion and interoperability between
production and post-production systems

- Compatible with P2 and XDCAM card/disk readers

- Support for the latest full resolution XDCAM EX and HD422 formats

AmberFin will be exhibiting on stand 8B77 at IBC, alongside parent
company Snell & Wilcox. AmberFin representatives will be available to
demonstrate iCR and illustrate how it plays a key role in the digitization,
review and quality control and repurposing of content for prestigious
companies including Sony, NBA, Turner Broadcasting, BT, Channel 4, RTM and
Warner Brothers.

For appointments, please email: info@amberfin.com

AmberFin

AmberFin enables content owners to maximize the value of their TV, film
and video content, from capture through to distribution, while increasing
revenues, reducing costs, saving time and eliminating incompatibility issues.
AmberFin iCR, with four-time Emmy-award winning technology, plays a key role
in turning the content that owners have into the content their customers
want. As an open standard, future proof platform that digitizes and
transforms new and archived content, iCR delivers the best quality pictures
at smaller file sizes across multiple delivery platforms, including the
Internet, VoD, TV, mobile and other small screen devices. AmberFin already
has 100s of iCR systems in the field, and is trusted by some of the world's
most prestigious companies including Sony, NBA, Turner Broadcasting, BT,
Channel 4, RTM and Warner Brothers, managing the digitization and repurposing
of their content.

Privately held by Advent Venture Partners, AmberFin is part of the Snell
& Wilcox Group, headquartered in Basingstoke, UK. http://www.amberfin.com

Contacts:
Hotwire,
amberfin@hotwirepr.com,
+44(0)207-608-2500;

AmberFin,
scott.allen@amberfin.com,
+44(0)1256-317-537

Source: AmberFin

Contacts: Hotwire, amberfin@hotwirepr.com, +44(0)207-608-2500; AmberFin, scott.allen@amberfin.com, +44(0)1256-317-537

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