TiVo and Entertainment Weekly Join Forces in Unprecedented Partnership

TiVo and Entertainment Weekly Join Forces in Unprecedented Partnership

The trusted voice of Entertainment Weekly will provide television viewing recommendations for TiVo subscribers

ALVISO, Calif., Aug. 27 /PRNewswire-FirstCall/ -- TiVo Inc. (NASDAQ:TIVO), the creator of and a leader in television services for digital video recorders (DVRs), today announced that it has teamed up with Entertainment Weekly, one of the largest, most-respected brands in the entertainment industry, to reinvent how TV fans in print and online connect with their favorite shows. Entertainment Weekly's 'What to Watch' TV recommendations will now be even easier to access, as the TiVo(R) service will automatically record the suggested programs. As a result, broadband enabled TiVo subscribers are guaranteed to always have the best programs available to watch whenever they turn on the TV set. The service is expected to launch this fall.

This unprecedented partnership allows two powerful properties to work together to create a more seamless television viewing experience for their respective audiences. TiVo chose Entertainment Weekly to be their trusted voice, and together, they are bridging the gap between Entertainment Weekly readers and all television viewers using the TiVo service. This truly holistic solution maximizes the service EW offers its audience with the innovation and ease of the TiVo service.

In addition, TiVo subscribers will be able to download Entertainment Weekly video content on the TiVo service, allowing viewers to enjoy EW.com's original programs such as "Just a Minute," "Ausiello TV," "Idolatry," and behind the scenes video from photo shoots.

"This partnership creates an exciting new service for our fans, closing the loop between the entertainment choices we spotlight and our audience's ability to connect directly to those entertainment experiences," said Entertainment Weekly Publisher Scott Donaton. "Additionally, it offers a whole new viewing vehicle for our original video programming currently only available on EW.com."

Tom Rogers, TiVo CEO and President, said, "We are pleased to have an opportunity to work with one of the most respected entertainment brands to help change the dynamic of how a franchise like Entertainment Weekly and the TV world can be combined to create a whole new level of service for the reader and the viewer. TiVo is all about providing easy solutions so that television viewing can be molded to an individual's lifestyle and Entertainment Weekly's development of this complete solution for its readers is just what TiVo stands for."

As part of the agreement, Entertainment Weekly and TiVo will market the new service, that will be available through the TiVo service this fall, and will soon inform customers on how they can sign up to benefit from this exciting program.

About TiVo Inc.

Founded in 1997, TiVo (NASDAQ:TIVO)(NASDAQ:-)(NASDAQ:News) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers and our website, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches and TiVo KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way. (R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience research measurement. TiVo, 'TiVo, TV your way.', Season Pass, WishList, TiVoToGo, Stop||Watch, Power||Watch, and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. (C) 2008 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.

About Entertainment Weekly

Entertainment Weekly is a leading pop-culture brand dedicated to shining a light on great performances -- in movies, TV, music, books and more -- to help its audience make the most of their entertainment time.

The print weekly was introduced by Time Inc. in 1990 and is America's leading consumer magazine in the entertainment category, with a guaranteed circulation rate base of 1.725 million and an audience of 12.2 million loyal, engaged fans. With passion and energy, award-winning photography and writing that is as fun and surprising as the industry it covers, Entertainment Weekly lives and breathes entertainment. It is a winner of four National Magazine Awards (two for General Excellence, one for Design and one for Special Interest).

The brand's fast-growing, Award-winning web site, EW.com, is an up-to-the- minute source of breaking news, video, community and service for entertainment lovers. EW.com presents trusted news, reviews, commentary, and interactive features across all forms of entertainment. It features original content such as daily and weekly videos, blogs, polls and lists of the best & worst of pop culture. This is the most comprehensive entertainment site on the web.

FORWARD LOOKING STATEMENT NOTICE

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, the future display of television recommendations on the TiVo service from Entertainment Weekly. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, "believe," "expect," "may," "will," "intend," "estimate," "continue," or similar expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the other potential factors described under "Risk Factors" in the Company's public reports filed with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-K for the fiscal year ended January 31, 2008 and subsequent filings. The Company cautions you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.

Source: TiVo Inc.

CONTACT: Michael Boccio, +1-212-446-1867, mboccio@sloanepr.com, for TiVo
Inc.

Web site: http://www.tivo.com/

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