Starz Entertainment Names McGee Executive Vice President, Marketing

Starz Entertainment Names McGee Executive Vice President, Marketing

Responsibilities Expanded to Include Overall Starz Branding Strategy, Marketing Live-Action TV Productions

ENGLEWOOD, Colo., Aug. 20 /PRNewswire/ -- Starz Entertainment President and Chief Operating Officer Bill Myers today announced the promotion of Nancy McGee to Executive Vice President, Marketing for the company. McGee had been Senior Vice President, Marketing, with responsibility for branding, marketing, research and new product development for the Starz channels and related services. In her new job, Myers said, she will have the additional responsibility for marketing all live-action television productions whether for the Starz channels or other distribution outlets and overall responsibility for the branding strategy wherever the Starz name is used, including home video, theatrical and Internet services.

"Since Nancy joined us last year," Myers said, "she has executed a highly successful nationwide branding campaign -- our first in several years -- including a bold new logo and a new on-air look for our channels. She launched the marketing effort for 'Crash,' our first hour-long dramatic series for the Starz channels. And she leads the team that developed the Starz Green Room events at the upcoming Democratic National Convention in Denver.

"Starz is in a period of rapid growth and change. I am delighted that we have a person with Nancy's talent and dedication to ensure that we will have a coordinated and innovative marketing and branding strategy for all of our new initiatives."

McGee said, "Almost daily, Starz provides me and my team with new marketing and branding opportunities and challenges, most recently to promote our exciting new original series 'Crash' on multiple platforms. As we develop this and a wide variety of other new initiatives, I look forward to working with our affiliates to find new Starz subscribers and improve the entertainment experience for our current customers. And, I am eager to help extend the Starz brand internationally and on all platforms as a symbol of the best value for the entertainment enthusiast."

McGee joined Starz in February 2007. Prior to that she held the post of senior vice president of marketing and sales for Adelphia Communications from August 2004 to August 2006, when Adelphia was sold to Time Warner Inc. and Comcast Corp. Prior to joining Adelphia, McGee held senior marketing positions with leading cable companies AT&T Broadband and MediaOne. She began her career with US West where she held several different posts, including director of field marketing and customer care and director of new product development.

McGee reports to Myers and leads a team that includes marketing, communications, branding, research, online/new media, and product development.

A long time Denver resident, she received her undergraduate and MBA degrees from the University of Denver and also completed an Executive Management Program at the Kellogg Graduate School of Business at Northwestern University. She has served on the board of directors of Women in Cable & Telecommunications and was a 2006 inductee into the Rocky Mountain WICT Hall of Fame.

Starz Entertainment, LLC, is a premium movie service provider operating in the United States. It offers 16 movie channels including the flagship Starz(R) and Encore(R) brands with approximately 17 million and 31.3 million subscribers respectively. Starz Entertainment airs more than 1,000 movies per month across its pay TV channels and offers advanced services including Starz HD, Encore HD, Starz On Demand, Encore On Demand, MoviePlex On Demand, Starz HD On Demand, Encore HD On Demand, MoviePlex HD On Demand, and Starz Play. Starz Entertainment (http://www.starz.com/) is an operating unit of Starz, LLC, which is a controlled subsidiary of Liberty Media Corporation, and is attributed to Liberty Entertainment Group, a tracking stock group of Liberty Media Corporation.

Contact:

Eric Becker
Executive Director of Corporate Communications
Starz Entertainment
(720) 852-4065
eric.becker@starz.com

First Call Analyst:
FCMN Contact:

Source: Starz Entertainment, LLC

CONTACT: Eric Becker, Executive Director of Corporate Communications of
Starz Entertainment, +1-720-852-4065, eric.becker@starz.com

Web site: http://www.starz.com/

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