Gap and Musician Matt White Call on Chicagoans to Voice What's Important to Them This Election Year With Free Customizable Gap 'Vote for ____' T-Shirts

Gap and Musician Matt White Call on Chicagoans to Voice What's Important to Them This Election Year With Free Customizable Gap 'Vote for ____' T-Shirts

On Friday, August 22nd at the Michigan Avenue Gap, Chicagoans Can Fill in the Blank with their Opinions While Enjoying an Acoustic Set by Matt White

CHICAGO, Aug. 20 /PRNewswire-FirstCall/ -- With one of the most important elections for our nation on the horizon, Gap and singer/songwriter Matt White invite Chicagoans to voice their passions by customizing a free Gap "Vote for ____" t-shirt on Friday, August 22. Whether it's the White Sox or Cubs, Giordano's or Uno's, Tribune or Sun-Times -- everyone is invited to fill in the blank at Gap on Michigan Ave., while enjoying an acoustic set by Matt White, one of Rolling Stone's "10 Artists to Watch."

The in-store event is part of Gap's "Vote" initiative, which gives people a platform to express their ideas and opinions via the iconic Gap white t-shirt.

Earlier this month, Matt, who debuted at No. 4 on Billboard's New Artist Chart and is in the middle of a late summer tour promoting his new single "Love" off his debut Geffen release Best Days, created his own t-shirt, "Vote for Love", which he'll wear throughout the tour. His t-shirt can also be seen in his upcoming video "Love," which was recently filmed inside a New York City public bus and debuts this fall on video outlets.

"My friends at Gap have created this really simple shirt that lets you express what's important to you," said Matt White. "Music is how I express myself so I wrote 'Vote for Love' on my shirt. I'm really interested to see all of the words and visual expressions the people of Chicago use to voice what they're passionate about."

While Chicago is the first stop on Matt's tour in support of Gap's "Vote" initiative, he'll also be traveling across the U.S. -- from Philadelphia to Orlando and Los Angles to San Francisco -- encouraging people to use his tour bus as vehicle of self-expression by adding their thoughts to his "Vote for Love" message on the exterior of the bus. For the complete tour schedule, visit http://www.mattwhitemusic.com/.

For Chicagoans unable to make it to the event, the customizable "Vote for ____" t-shirts will be available for purchase in Gap stores nationwide starting October 23 through Election Day on November 4.

Friday, August 22, Event Location + Time:
Gap
555 N Michigan Avenue
Chicago, IL 60611

Free "Vote for ____" t-shirt creation: 9:00 a.m. - 9:00 p.m. CST -- free
while supplies last

Matt White Performance: 5:00 p.m. CST

About Gap Inc.

Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, and Piperlime brand names. Fiscal 2007 sales were $15.8 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Ireland and Japan. In addition, Gap Inc. is expanding its international presence with franchise agreements for Gap and Banana Republic in Asia, Europe, and the Middle East. For more information, please visit gapinc.com.

Media Contacts:
Julia Burgon Kim Terry
SS+K for Gap Gap Marketing & PR
jburgon@ssk.comkimberly_terry@gap.com
212.419.3331 415.427.4844

First Call Analyst:
FCMN Contact:

Source: Gap Inc.

CONTACT: Julia Burgon of SS+K, +1-212-419-3331, jburgon@ssk.com, for
Gap; or Kim Terry of Gap Marketing & PR, +1-415-427-4844,
kimberly_terry@gap.com

Web site: http://www.gapinc.com/

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