Trusonic(R) Toasts New Relationship With Karl Strauss Brewing Company

Trusonic(R) Toasts New Relationship With Karl Strauss Brewing Company

LA JOLLA, Calif., July 22 /PRNewswire-FirstCall/ -- Fluid Music Canada's Trusonic, Inc., provider of the preeminent platform for the digital delivery of Business Music and Messaging to successful brands worldwide, today announced their newest client relationship with all retail locations of regionally distributed Karl Strauss Brewing Company with headquarters in San Diego, CA. When Karl Strauss Brewing Company opened its doors in 1989, it was the first craft brewery to open in San Diego since Prohibition. Since then, the company has become well known for the handcrafted beer it distributes throughout Southern California and its quality Brewery Restaurants. Karl Strauss wanted innovative music to match their beer and chose the Trusonic platform to deliver a uniquely Karl Strauss-branded audio environment. They wanted a provider that would work with them to develop authentic brand playlists while also allowing them the flexibility to integrate the music of local bands.

Trusonic provides a comprehensive audio strategy and implementation for its worldwide client base, creating a quantifiable connection between Business, Consumers and Digital Out-of-Home advertisers. Trusonic solutions build on existing brand awareness while generating new revenue possibilities. The Trusonic Media Distribution Network utilizes a small footprint media player with which Karl Strauss has the ability to provide both music and messaging from a single device. Karl Strauss also considered Trusonic's easy to use online tools a tremendous opportunity to create a new connection with their customer.

"Trusonic not only created a truly original soundtrack to reinforce our brand, but also provided us the unique ability to highlight local area artists that appeal to our customers," said Jena Francis, head of Marketing at Karl Strauss Brewing Company.

"Trusonic understands Independent and emerging artists, and maintains an enormous catalog of Major Label artists. They listened to our needs and learned about our company. They've created a sound that's a very accurate audio reflection of who we are. Trusonic music is the perfect pairing to our beers! Installations were seamless and the Customer Support has been great!"

Lorne Abony, Chief Executive Officer and Chairman of the Board of Fluid Music, Trusonic's parent company, stated, "We're proud to be a provider to a company as integral to its community as Karl Strauss. By using the Trusonic music and platform, Karl Strauss is able to leverage their commitment to both community and customer while increasing brand penetration and profitability."

Among additional functionality Trusonic provides are auditable ad play reports, retrievable at any time, and message addition or removal within minutes at one, or every location worldwide. Trusonic's music library, now at more than 5 million tracks, remains the largest licensed library on the globe.

For more information go to http://www.trusonic.com/. For information on Karl Strauss Brewing Company, go to http://www.karlstrauss.com/.

About Trusonic

Trusonic's comprehensive audio solution creates an immediate, quantifiable connection between Business, Consumers and Digital Out-of-Home advertisers, and is favored by many of the nation's top retail and hospitality brands for its ability to target messaging and enhance the brand experience. Trusonic is a wholly owned subsidiary of Fluid Music Canada, Inc. a public company listed on the Toronto Stock Exchange (TSX: FMN). Fluid Music is the world's largest private label music aggregation and distribution company. For more information regarding Trusonic email brosen@trusonic.com.

First Call Analyst:
FCMN Contact: brosen@trusonic.com

Source: Fluid Music Canada, Inc.

CONTACT: Lorne Abony of Fluid Music Canada, Inc., +1-310-665-9878

Web site: http://www.trusonic.com/
http://www.karlstrauss.com/

-------
Profile: intent