Los Angeles Teens Get Chance at 15 Minutes of Fame in Dibs(R) Bite-Sized Showdown

Los Angeles Teens Get Chance at 15 Minutes of Fame in Dibs(R) Bite-Sized Showdown

- The most creative Do Dibs Instead(TM) short film has a chance to win $1,000, and a chance at the $10,000 national prize -

OAKLAND, Calif., July 22 /PRNewswire/ -- Dibs(R) brand ice cream snacks is setting the stage for Southern California's most talented undiscovered filmmakers with the opportunity of a lifetime. In the Dibs(R) Bite-Sized Showdowns, contestants create 30-45 second videos showing how they Do Dibs Instead (TM). Selected films submitted by Southern California teens will be showcased at a local Dibs Bite-Sized Showdown on August 13, 2008 at the Regal Marina del Rey movie theater. Attendees of three Southern California showcases will vote on their favorite film, and the winner will take home a $1,000 cash prize.

Local teens who submit a film will also be competing against other contestants nationwide for a chance to win the Dibs Bite-Sized Film Fest(TM) grand prize -- $10,000 and the chance to have their film aired on MTV.

To enter, teens upload a video to the website at http://www.dibsfilmfest.com/, go to the editing room where the movie magic happens and turn their hot idea into a cool flick. They have the option to start with a clip from the available video library or upload one of their own, then they edit like a pro from shot to shot and lay down a sweet soundtrack from the Mash-Up Tool to really make it pop.

Los Angeles contestants who submit a film online will be invited to attend the local Bite-Sized Showdown in Marina del Rey to compete for the $1,000 prize. The movies will also be viewed and rated at the Dibs Bite-Sized Film Fest website. The highest rated movie on the website has the best chance of winning the $10,000 grand prize. Movies with the biggest numbers win, so it pays to spread the word.

Playing a starring role in the Dibs Bite-Sized Film Fest is the new Dibs(R) Snack Bag in both Nestlé Crunch(R) and Vanilla flavors. Ice cream, chocolate, and your favorite flavors mashed up in one bite. Easy to grab and take on the go ... these frozen snacks are perfect for any occasion. Dibs brand snacks are available at select grocery and retail locations nationwide.

For more information about the Dibs Bite-Sized Film Fest(TM), official rules or to upload your video, please visit http://www.dibsfilmfest.com/.

Dreyer's Grand Ice Cream Holdings, Inc., and its subsidiaries manufacture and distribute a full spectrum of ice cream and frozen dessert products. Brands of frozen dessert products currently manufactured or distributed by Dreyer's in the United States include Grand, Slow Churned(R), Dibs(R), Haagen- Dazs(R), Nestle(R) Drumstick(R), Nestle Crunch(R), Nestle(R) Butterfinger(R), Nestle(R) Toll House(R), Nestle(R) Carnation(R), Nestle(R) Push-Up(R), Frosty Paws(R), Eskimo Pie(R), Fruit Bars, Starbucks(R) and The Skinny Cow(R). The company's premium products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the Edy's(R) brand name throughout the remainder of the United States. Internationally, the Dreyer's brand extends to select markets in the Far East and the Edy's brand extends to the Caribbean and South America. For more information on the company, please visit http://www.dreyersinc.com/. The Starbucks trademark is owned by Starbucks U.S. Brands, LLC and is licensed to the Starbucks Ice Cream Partnership, a joint venture partnership between Dreyer's and Starbucks Holding Company. In the U.S. the Haagen-Dazs trademark is sub-licensed to Dreyer's by Nestle.

First Call Analyst:
FCMN Contact:

Source: Dibs

CONTACT: Julie Lyons of SZPR, Inc., +1-760-943-2333, julie@szpr.com, for
Dibs

Web site: http://www.dibsfilmfest.com/
http://www.dreyersinc.com/

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